Most people think about social media in terms of socializing and don‚Äôt realize that Twitter can be a powerful tool for SEO. Your Twitter account can be optimized for search engines so that you get the best possible value out of your profile. There are a few very simple tricks and a few not so simple tricks that can help you to get the most out of your Twitter account in Google searches.
Here are 10 ways to turn your Twitter account into an Internet searchable masterpiece:
1. Choose an Actual Name and a Relevant Username
Use a Twitter username that includes the keyword you want to rank high for. If you want people to find your Twitter profile when they search for Real Estate, make sure that ‚ÄėReal Estate‚Äô is in your name. For example: @EGrealestate.
Do not use dashes, and make it short and easy to remember. You can use your actual name for this or include the keyword again (this does not help with personalizing your account, though).
For current users, you can fix this in your Twitter account by going into ‚ÄúSettings‚ÄĚ.
2. Shorten Your Website URL
To accommodate Twitter using only the first 20 characters of your URL, shorten it with bit.ly and get rid of the www. This will allow people to see the link before they click on it. For example: http://bit.ly/BETArealestate.
To change this, go into your Twitter account, click ‚ÄúSettings‚ÄĚ, then go to the ‚ÄúAccount‚ÄĚ page, and then scroll halfway down the page.
3. Write a Short Bio
Create a bio that is short and to the point, but also shows your personality. With only 160 characters to make your personality shine, you can‚Äôt waste your time with words that have no search value. Your bio should represent who you are and how you want others to perceive you. This will affect peoples‚Äô decisions for whether to follow you or not. Include your location because sometimes Google will include this. Continue reading this post