Russell Shaw of The Russell Shaw Group with John & Hall Associates once said, “To really grow your business, become a listing agent”.
If the great Captain Russell said so, that was all I needed to refine my old expired program with a 2% mailing to listing conversion, and revamp my entire expired program with adrenaline, steroids, and total domination in mind. Simply put, I was willing to accept nothing less than being the king of listings, no matter what it took.
First, let’s touch on what I was doing to understand why I thought I was doing OK when really, I was just another expired real estate chump.
This was me in a nutshell: Print the letter, stuff it in an envelope with a business card and pray! My conversion ratio was 2% mailing to home listing.
Now let’s fast forward to the Russell Shaw way of 2010; stomp the competition so low they fear your name.
First, let me share my current statistics for 2010, and then I will mention what I am doing to achieve those numbers. Since January 1, 2010 I have selectively sent 80 mailings. I have received 7 call backs, in which 5 of the 7 call backs have resulted in listings. One of the 5 home listings is in the pipeline. Continue reading this post