Posts Tagged ‘ Eric Blackwell ’

HomeGain Nation 2009 Video: SEO Is A Team Sport

This exclusive real estate video features Eric Blackwell, Director of Technology at RE/MAX who presented a special session at the August 2009 HomeGain Nation Live Real Estate Forum in San Francisco titled “SEO Is A Team Sport”.

eric-blackwell-homegain-nation-video-seoDid you put SEO or getting better ranking as a priority for your business this year? What is SEO? Why do search engines put some REALTORS® at the top of search results over others?

SEO is the role that relationships play in helping you get to the top — being “search engine friendly”. Blackwell explains all this and more for what SEO means to REALTORS®, and provides the basic rules of effective SEO strategies.

Watch the SEO TRENDS session video: “SEO Is A Team Sport”

Check back next week to see one more video from this 2009 real estate event, which is the “Trends In Real Estate Marketing” with power presenters Robert Hahn, Patrick Kitano, Jay Thompson, Joseph Ferrara and Louis Cammarosano!

Watch more HomeGain Nation session videos

Also see more HomeGain Nation real estate videos on the HomeGain YouTube channel, on the HomeGain Nation Blog. and in the HomeGain Media Center.


Posted by: Jessica Gopalakrishnan on October 16th, 2009 under Blogging and Social Networking, HomeGain Nation

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HomeGain Radio: Holistic Approach to SEO

Eric Blackwell who is the Director of Technology for RE/MAX Properties East in Louisville, Kentucky, spoke with me yesterday from British Columbia where he is speaking at the Real Estate Web Masters Conference to other real estate professionals about SEO.

Listen to our interview about SEO:


J: Eric, what’s the main message that you want to get across to other real estate professionals about SEO (search engine optimization)?

E: I think there is some mystery attached to the term SEO but what it really is creating a website that Google and other search engines would want it to be. It’s a lot of hard work to build a site that has both the reputation and authority that search engines are looking for. A lot of times people think you need to trick the search engines but that’s not necessarily true.

J: Have you found that there common threads between leads and traffic that come from HomeGain, and Pay per Click, and natural search engine traffic?

E: The common thread is that there are best practices that work to effectively “convert” them to clients and then to lifetime customers. Whether you get the lead from HomeGain or other source, the lead has to come into your site and you need to be able to get them to contact you or to be able to contact them – and be able to convert those clients. The more effective you are at that, the better off you’ll be and the more profitable things will be for you.

J: What are some common traps that Realtors might fall into when trying to do SEO marketing?
Continue reading this post


Posted by: Jessica Gopalakrishnan on September 17th, 2008 under HomeGain Radio, Website Strategies


Time is of the Essence

As a guy who does search engine marketing, I believe in testing. I test a lot.

During a typical week, I will visit quite a few real estate websites. This past week, I took the opportunity while visiting them to “Mystery Shop” 50 of them. I was not mystery shopping to see who had the prettiest website or the coolest interface, or the most search criteria.

I was simply registering with my name, phone number and email address to see who called me back first. This post is a BASIC report of what I found.

(Note: I am going to do a more detailed study on many more sites in about 2 months for publication – if you would like a copy of that study, shoot me an email! – it should be out in December / January and I would be happy to share it with you. It is going to not only include how quickly people responded, but HUNDREDS of examples of their responses as well).

Out of the 50 real estate websites that I registered for, I did not receive a callback or contact at all on 27 of them. (I was STUNNED at that one.) Nine of them called me back within two hours. By the end of 24 hours Continue reading this post


Posted by: Eric Blackwell on September 2nd, 2008 under Best Practices, Motivation


Referral Fees

One of the things that I find fascinating in the real estate business are referral fees. I hear REALTORS upset about them and always trying to lower them. I know, with the financial pressures of today’s market, this may sound weird, but I LIKE THEM.

Before you throw something at the screen, let me explain.

In today’s buyer’s market, EVERY buyer side that you have is a result of someone or something. It is the result of a marketing channel that you have invested in. Maybe it is your internet presence. Maybe it is HomeGain. Maybe it was the time you spent on a press release that attracted a buyer or investor. Maybe it was a radio ad.

Whatever it was, you invested in it in one way or the other. I find it amusing that REALTORS often do not pay THEMSELVES a REFERRAL FEE and use it to build up their market presence.

Even if you invested time instead of money into your lead that turned into a buyer, the only way to get more time is to eventually use some of that money to buy back the time either in that market channel or in another one that you deem will generate more ROI.

How do I know this works? Our brokerage did it. Continue reading this post


Posted by: Eric Blackwell on July 16th, 2008 under Best Practices, Guest Bloggers, Leads


Another Fine Guest Blogger Joins the Ranks

We’ve been fortunate to have such a great group of Guest Bloggers that we have not added any recently.

That is about to change.

I am delighted to announce that Eric Blackwell shall be contributing to the HomeGain Blog.

Eric Blackwell is Director of Technology for RE/MAX Properties East a real estate brokerage of 120 agents in Louisville, Kentucky. He helps REALTORS reach and assist their clients using Technology and he is the Webmaster of He is passionate about helping REALTORS succeed in their online marketing efforts and leading by example.

Eric also consults on Search Engine Marketing issues and does Search Engine Optimization (SEO) for select clients from his primary blog, He currently writes for several real estate blogs including the Bloodhound Blog,, as well as a columnist for RE/MAX Times Online (an internal blog for RE/MAX Intl.).

Eric lives in Southern Indiana with his wife, Jen, and their four children.

Stay tuned for Eric’s first post on the topic of referral fees! Continue reading this post


Posted by: Louis Cammarosano on July 15th, 2008 under Guest Bloggers


How Does A Third Party Vendor Partner With Realtors?

There has been a lot of discussion regarding the place of the “vendor” in Realtors’ marketing plans.

Eric Blackwell, a regular contributor on the Bloodhound Blog and who owns and operates the Southern Indiana Search Engine Optimization and Marketing Blog asked the question:

“To what extent is the third party site actually promoting themselves or are they honestly trying to facilitate the connection between client and REALTOR in the most expeditious way possible?…. It is possible IMO for a third party company to create advertising solutions that help REALTORS market homes in a way that spends less time marketing them and more time promoting the REALTOR. When you factor this criteria in, HomeGain quickly moves into spot Number 2 in terms of being a REALTOR friendly enterprise.Continue reading this post


Posted by: Louis Cammarosano on May 9th, 2008 under HomeGain, Realtor


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