Have you noticed all of sudden how “Green” is in? Green everything, save the planet, save energy, save money, save your health, green your pet—just everything. Al Gore’s movie has really started something. Well, contrary to what “Kermit the Frog” said—apparently, it IS easier than you think, to be green.
Hippies and flower children of earlier times are today’s aging baby boomers but it must make them proud to finally see the “greening” awareness rise so much in peoples’ consciousness. While it maybe easier today to make small changes to your lifestyle and help the environment, there are some with a concern that there is so much publicity now that people will tune out the message, just like white noise, and eventually become desensitized to the real issues.
Green encompasses everything from turning lights off to recycling and reducing your carbon footprint. When a business claims to have green credentials, how do you know they are actually true and/or worthwhile? Retailers are spending millions promoting their green credentials; but is it a genuine effort to become green, or a marketing ploy to attract savvy consumers like you? Can profit driven companies actually be beneficial to the planet? Or at the very least, less harmful. Truly, it is very difficult to get it completely right and there are no easy answers to these complex questions.
With all the talk about green energy, green flooring (Bamboo) and even green detergent it’s easy for a lay person to get confused and miss the point. For example most detergents aren’t too bad for the environment and are definitely much better than they used to be. However, everyone has a “new clean green label.” Turning your washing machine thermostat down to 30 degrees Celsius will have a much bigger impact than changing your detergent. Bamboo flooring is definitely more sustainable than hardwood but the energy used to transport it from the place of origin to North America, cancels any “green” effect. It is complicated for sure. Continue reading this post