If there is one question that stirs debate amongst real estate bloggers, it‚Äôs whether or not it is ‚Äúcorrect‚ÄĚ to blog about your listings.
On the surface, this may seem like a no-brainer. Your blog is a marketing platform, it‚Äôs quite likely advertising (another subject of much debate) and hopefully people are coming to it in droves ‚Äď all chomping at the bit to view, and buy, your sellers‚Äô listings.
But let‚Äôs step back and look at the big picture and take a look at the pro‚Äôs and con‚Äôs of blogging listings.
Sellers want to see their listings in as many places as possible. If you have an established blog with some readership, there is no question that blogging a listing will expose it to more people. And exposure for a listing is generally a good thing.
In addition to getting good exposure for the listing, it can also provide good exposure for you. And whether you want to admit it or not, you are blogging to market not just your listings, but yourself.
Blog posts about listings can be boring. Take for example the typical pitch: Continue reading this post