Posts Tagged ‘ Columbus Georgia Real Estate ’

Columbus Georgia Real Estate Market Update

The market in Columbus is definitely a buyers market just like everywhere else but we are not in the depths of despair like many areas of the country. Columbus has a lot of positive economic pressure which is sustaining the housing market including the growth of Fort Benning, AFLAC, and Cessna, and the location of the Kia Plant near Columbus drawing spin off businesses to the area. This coupled with the low interest rates has kept the Columbus Georgia Real Estate market fairly strong.

All that said, we have had a 19% decline in total volume of sales in the Columbus MLS compared to 2007 and a 38% decline as compared to 2006. Housing starts are at about 50% of the 10 year average so builders are pulling in to wait on the homes sales to make their cycle. One benefit of the cycle has been that builders are re-evaluating their costs and producing homes at a lower cost per foot than in the past. They are also willing to give buyers incentives to move inventory that is completed but not sold. Continue reading this post


Posted by: Wayne Long on July 31st, 2008 under Guest Bloggers, Regional


3-Legged Stool of Lead Generation

Leads are the lifeblood for an agent. Without leads it really doesn’t matter what else you do well. If you have no leads you have no one to convert to a client and therefore no one to follow up with and no sales to close.

I think a successful REALTOR® will have more than one avenue in his lead generation model. If one method fails or slows he/she will have other ways to keep his business successful.

Consistency is one of the main keys in a successful Real Estate practice. I think you have to pick about 3 lead generation tools—a 3-legged stool if you will –- that will keep your pipeline full.

The three we use are as follows:

1) Internet—Surprise!

We use a combination of our own websites and the HomeGain system. Our own sites include one devoted specifically to Fort Benning, Georgia, Real Estate as well as one devoted to Columbus Georgia Real Estate and rank well on their own merit. Continue reading this post


Posted by: Wayne Long on May 7th, 2008 under Leads


Why Have Your Clicks Managed?

Why is HomeGain’s BuyerLink program successful for our business? It is just PPC (pay per click), isn’t it? Couldn’t I do this myself and save money? Wouldn’t it be better to just use the natural search and not pay for clicks at all?

These are all valid questions I have asked myself – especially in a tough market like this – and I am sure I am not the only one asking! We all need to run our budgets as lean and mean as possible right now.

Isn’t the BuyerLink program just PPC and couldn’t I do this myself?

BuyerLink is a form of PPC but it is professionally administered. There is a whole learning curve involved with learning to run a successful PPC campaign. You will pay for this learning curve in one way or another. We could run it ourselves and just make the mistakes that are inherent when an amateur attempts something like this. That is one way to pay for it.

Another way is to simply hire someone to teach us. This is another form of payment but what if things change and the skills we learn become obsolete? Will we be able to keep up with current trends? Probably not.

The final way to pay for PPC is simply to allow HomeGain to administer it for us with skilled professionals who do this every day. To me that makes the most sense as I have other things to do and this is not my expertise. Continue reading this post


Posted by: Wayne Long on April 15th, 2008 under Best Practices, BuyerLink & AIMS


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