When you are representing a buyer or seller, it is important to remember that the other side will develop an opinion of your client based upon your communications. Carefully chosen words will help to maintain a realistic and positive impression. When negotiations get hairy, you want the other side to feel positively about your client. Nobody wants to help the bad guy, and we all root for the underdog. By carefully choosing what you share and how you say it, it will preserve the reputation of everyone on your side of the transaction.
- If you have to say something negative, (let’s face it, sometimes it is necessary), be objective and offer an explanation that focuses on contract terms and legal rights.
- Refrain from giving your opinion or added color to the statements; stick to facts.
- Be considerate and respectful of everyone’s feelings and rights.
- Be fair and honest.
- Disclose anything that is necessary and required; know what that is and give nothing more.
- Take concerns and issues raised seriously; put out all fires early.
- If you can’t say something nice, you probably don’t need to say it.