Posts Tagged ‘ christmas ’

Holiday Open House

Here’s my recipe for a Holiday Open House.  The goal is to celebrate the season in a warm, inviting home.  The holidays give a perfect opportunity to showcase a home.


Invite the neighbors, as well as those folks who are looking for a new home.  You can reach prospective buyers by inviting agents you know who regularly represent buyers.  The invitations should mimic a Holiday card.  The Open House signs on the street should also be festive.  Unlike other Open Houses, have the homeowners in attendance.

Home Decor

Decorate the home with traditional holiday trimmings.  A Christmas tree adorned with beautiful ornaments and flickering lights makes an inviting focal point.  Place wreaths in the windows and on the doors.  Remove furniture to make the space larger.

A crackling fire (if there is a fireplace) gives off a romantic glow and creates a peaceful ambiance.  I’ve use color crystal color sticks and pine cones, which turn the flames green, red and blue– a wow factor.

Curb Appeal

Use flood lights to create dramatic effects.  Point them to the front door and other outdoor walls.  Uplight any trees nearby.  Or you can just have an electric candlelight in each window.  Stick with classic white lights– you don’t want the Coney Island effect with colored lights. Don’t go crazy with the blow up Grinch and Santa Sleigh. Continue reading this post


Posted by: Joseph Ferrara on December 21st, 2009 under Buying or Selling a Home

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Why Buy a Home During the Christmas Season?

I’m in my fifth year of owning my brokerage and every December seems to have the same outcome.  We sell tons of homes all year long, and then the Christmas Season comes along and home sales slow to a crawl.  It’s been this way year in and year out.

wreathThe other day I was thinking about this subject as our normal December takes place.  Yes, it’s a typical December.  Half my real estate agents are on vacation or going on vacation and most of our buyers are coming into town in January or February.

I thought to myself, this is really the best time to buy a home, isn’t it?

Let’s think about it logically.  Selling homes in the current market has been a challenge to say the least.  However, the best priced homes always have multiple offers because everybody is looking for the deal!

Most of the homes we have under contract this month are great deals with very low prices…not so great for my brokerage, but great for the customer.

It dawned on me as I tried to figure this out, why are we having so many low priced homes all of the sudden?  The answer popped out like a rocket.  These homes are under contract because nobody else is out buying homes right now…they are all waiting!

The homes we currently have under contract are usually homes that would receive 10+ offers but at this time of year, there are  no other offers.

So why is this a benefit to home buyers out there this month? Continue reading this post


Posted by: Mitch Ribak on December 18th, 2009 under Buying or Selling a Home

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