Bloggers often universally praise their craft and encourage others to do so with evangelical zeal.
Is blogging a good thing? I‚Äôd say it depends on why you blog. There are a lot of good reasons to blog. For example, Mitch Ribak advocates blogging as a means of staying in touch with existing customers.
There are many reasons, however, NOT to blog.
This is the case against blogging for business:
I know that blogging against blogging is a bit like dancing against architecture but here are some questions to ask before you start blogging:
1. Are you a Realtor or a writer?
The concept of Realtors as bloggers reminds me of the clich√© of waiters as actors. ‚ÄúI don‚Äôt really sell houses; I am working on my screen play.‚ÄĚ Unless you like writing, don‚Äôt bother.
2. Who cares?
Potential customers want to see listings, find out what their homes are worth, know how many houses you sold in the last year and what your commission rate might be. Of less interest to consumers when selecting a Realtor probably is Continue reading this post