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Max, The HomeGain Gorilla Hits the Road In San Francisco and Phoenix

Equipped with a few cases of coconut milk and a half dozen jars of jelly beans, Max hit the road today on a “What’s Your Home Worth?” awareness campaign.

Max has been raising his profile as part of a continuing series of “Plan B” responses to the Superbowl ads back in January.

Since the Superbowl, Max has been seen with increasing frequency on ActiveRain, Inman News, Sellsius Blog and Yahoo! Real Estate.

“We definitely want to emphasize the “Max Factor” in our marketing,” said Louis Cammarosano, General Manager of HomeGain.

“When Jessica Gopalakrishnan, our Senior Marketing Manager, came up with the idea of sending Max on the road I was hesitant. I know Max, he is a proud gorilla. I was concerned that Max Continue reading this post


Posted by: Louis Cammarosano on April 14th, 2008 under HomeGain, Max

12 Comments » Scores Touchdown with Super Bowl Ads

Max and HomeGain Consider “Plan B”

The marketing battle between Classified Ventures’ Internet titans and HomeGain intensified yesterday as aired two Super Bowl commercials today.

Max, the HomeGain Gorilla, was clearly stunned by the sheer impact of the ads.

A crestfallen Max remarked, “I thought I was the marketing draw of Classified Ventures! Upon seeing the ads, I quickly went through a period of denial and depression. Finally RAGE overcame me. I had a good mind to go to Chicago and climb the Sears Tower and look menacingly down on land.”

Sources report that Max decided against the trip after realizing HomeGain would not reimburse his travel expenses for a spite visit to the Windy City.

HomeGain executives and Max held an emergency meeting after the Super Bowl to plan a response.

Max, who has been spotted on the Internet on the Google Content Network and Inman News as part of HomeGain’s gorilla marketing campaign calmly told reporters after the Super Bowl, “I am in a much more constructive frame of mind now. While I applaud’s advertising coup, it’s clearly time for HomeGain to implement Plan B!”


Posted by: Louis Cammarosano on February 3rd, 2008 under Max

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