Posts Tagged ‘ buyer’s market ’

What Is A Lead?

Posted on behalf of Peter McCullough, Real Estate Training Specialist at HomeGain.

“A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the second stage of a sales process. For a sales lead to qualify as a sales prospect, or equivalently to move a lead from the process step sales lead to the process sales prospect, qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead’s product applicability, availability of funding, and time frame for purchase. If a sales lead eventually makes a purchase, this is called conversion and a closed sale. The ratio of sales leads that convert is often referred to as the conversion rate, a way to measure the effectiveness of a sales process, sales team, or sales person.”

OK. This is straight from It is a straightforward description of a lead and it is relevant to the real estate community. However, I feel an analogy would help further reinforce what a lead is.

Everyone is familiar with the famous detective Sherlock Holmes. As well as real estate agents, Sherlock required leads to solve his cases and close them. A lead pointed him in a specific (or vague) direction. It was not necessarily the solution to the case, but it gave him something to pursue.

Real estate related leads are the same. They are not a closed deal; they point agents in a direction and give them something to pursue. In Sherlock’s situation, he could not afford to sit on the information contained in a lead; time was of the essence. Such is the case for real estate leads. Continue reading this post


Posted by: Jessica Gopalakrishnan on January 15th, 2009 under Leads


Runner Up “Sealed Deals” Home Buyer Cities

Part 2

Due to popular demand of the top 5 “sealed deals” blog, we’re posting the next top 5 home buying cities!

These are markets that have been hot pretty consistently this year, even if the market is being recorded as slow on a national level.

In some of these cities we’re talking higher levels of median home prices than the US National. In other cities it’s simply about just selling at a higher volume.

We can all understand that more money for real estate agents and brokers also mean tougher competition.

OK, well, here are the next top five cities. Post a comment if you are an agent in one of these markets and let us what you are experiencing! Continue reading this post


Posted by: Peggy Boehm on December 7th, 2007 under AgentEvaluator, HomeGain Market Data


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