It’s been almost 6 months since we started our Lead Conversion Administrator (LCA) program. So much has happened and I continue on the quest to increase our lead conversion. I won’t do lead conversion stats for another few weeks, but I thought our results so far are very notable. So far this year we have closed about 175 properties with 15 more set to close this month. On top of that we have around 20 or so short sales contracts waiting to close too. We know that doesn’t mean anything though. Right now we are 19.1% ahead of last year which keeps in line with my goal of 20% growth per year.
With all this said, it’s still interesting with the struggle we have with keeping Agents in work mode. Yes, the market has been tough.
However, as I try to explain to my Agents, it’s only tough if you are trying to sell listings. Since 90% of our sales come from buyers, my Agents need not worry about how bad the market is, but how they can help their customers. We are blessed to have over 38,000 leads in our system and a software product, our 100MPH Marketing software, that allows us to seek out only the most active leads with potential to buy. I have been analyzing my numbers on a regular basis. I know, no surprise to those who know me. It still comes down to having the right agents. I have 21 Agents right now. Of those Agents, 12 never sold a home prior to coming to my office and are all on track to have at least 20 sales this year.