No matter what industry youâ€™re in, success in the online marketplace is determined by conversion.
Sites like Amazon and Wal-Mart measure not only how many visitors view an item, but how many place the item in their shopping carts and then actually purchase it.
Even though you arenâ€™t selling goods on your real estate site, you should always be concerned with how well your site is converting visitors into leads.
Many of the real estate sites that we see convert visitors somewhere in the range of 3%-5%.
Thatâ€™s really low.
(We regularly take an interest in our customersâ€™ lead capture web page because if they donâ€™t do well, they certainly wonâ€™t continue as a HomeGain subscriber.)
Some of the other real estate agentsâ€™ sites convert higher, but most fail to convince its visitors that it is worth their time to leave their contact information in exchange for a glimpse at local listings, and, therefore, fail to produce a good ROI.
You really only have a few seconds before a reader moves on!
Due to the low conversion we know some real estate agents are experiencing, we always keep our eyes open for websites that convert at much higher rates to provide as examples to agents wanting to know how they can get better their ROI.
Guess what? We just figured out how to increase the conversion rate to an amazing 15%! Continue reading this post