Posts Tagged ‘ BuyerLink & AIMS ’

The Power of Internet Marketing

This month’s Agent Success Newsletter features Debra Gravelle, a Realtor® at Grant County Properties in Moses Lake, Washington. In our exclusive interview with Debra, she discusses the value of trying new online marketing programs, and how her business has skyrocketed in the past six months as a result of finding the right ones.

Listen to Debra’s feature story:

Also read the full story: Continue reading this post


Posted by: Jessica Gopalakrishnan on October 29th, 2008 under Agent Success Newsletters, BuyerLink & AIMS, HomeGain Radio, Success Stories


The 2009 San Diego Real Estate Boom (and Bust)

San Diego real estate performed exactly as I thought it would in 2008; the lower-priced homes (under $500,000) dropped like a ball off a table while the mid-priced homes ($500,000-$1,000,000) declined and the luxury homes($1,000,000 plus) were soft.  The key theme for the San Diego housing market decline in 2008 was foreclosure activity.  Loans were made to borrowers who had no chance of paying them.  Those failed loans resulted in increased inventory.  That market’s key financing component (non-prime loans) dried up so fewer buyers could buy the lower-priced homes; priced dropped…a lot.

In my 2009 San Diego Housing Industry Forecast, I said:

I mentioned on another post, that weblog since disappeared, that the San Diego County housing market would bifurcate.  I suspected that any income growth would happen on the top end and that the bottom half would see little to no income growth.  Combine that with a liquidity crisis and the lower-end homes would get slaughtered while the upper-end would just decline a bit. That happened in San Diego County; lower priced homes are starting to make lots of sense right now.

I explain in my 2009 San Diego Real Estate Outlook that the low end of San Diego’s housing stock is actually approaching reasonable prices:

Communities like Oceanside, Vista, San Marcos, and Escondido in the North County declined as much as 55%, peak to trough.  The entire South Bay experienced severe declines.  Lower income areas of the City of San Diego and the East County experienced steep declines.  Some areas declined so much that their prices have retreated to point where investment makes complete sense.  The fundamental value of those properties, as measured by the price to rent ratio, is such that it’s less expensive to own rather than to rent; we haven’t seen that phenomenon in San Diego County since 1999. Continue reading this post


Posted by: Brian Brady on October 8th, 2008 under Regional


The Ever Evolving Real Estate Website

In today’s ever competitive Internet arena, we, as real estate professionals are drawn every direction for the perfect website solution.  With website companies offering multiple color schemes to integrated IDX search engines including all the bells and whistles, it’s easy to fall into information overload.  Finally, we make our best guess, choose the lucky winner and begin our journey.


Almost predictably there is a progression that the new agent takes until they find a website solution that works for them.


And, just how does it truly work for us?  Have we reaped the desired net return or do we ignore it and continue to pay the $35/month just so we have a website like everyone else?  Or, are we truly investing into our website, time, passion and money, so on the flipside it generates a positive ROI?


Late 2006, I began using HomeGain’s BuyerLink product.  Through trial and error I have learned to produce a positive cash flow through lead conversion.  Since then I have come to understand you can point BuyerLink traffic to just about any IDX search engine and generate some form of lead capture.


Quite literally you could point BuyerLink traffic to a brick with any flavor of lead capturing home search feature and make money at it. Continue reading this post


Posted by: Brian Kinkade on October 6th, 2008 under Website Strategies


Just what are “the basics” anyway?

The market is slow in most parts of the country and how to cope with current market conditions is a hot topic at office meetings, online forums and water cooler discussions.

When I talk to experienced agents and ask them how they are handling the current climate, they usually mention going back to “the basics.” I concur, but it occurs to me that anyone who hasn’t been in the real estate business for more than 5 years doesn’t have a clue of what the rest of us are talking about.

I’ll be the first to admit that for many of us, the past few years were a great ride, but one that didn’t require skills beyond how to deal with multiple contract situations. We worked hard but it was an easy kind of hard, if that makes sense. We didn’t need to worry about “the basics.”

We paddled as fast as we could, worked a lot of hours, and for those of us that were able to put good systems in place, we made a lot of money.

I drove past a little house in Groton, CT yesterday. I hadn’t been by that house in years and the memories of my early career brought a smile to my face. That little house was my very first listing in 1977 from a seller who wasn’t a friend or previous acquaintance.

I can thank “the basics” for that listing Continue reading this post


Posted by: Linda Davis on May 6th, 2008 under Realtor


What’s Your Lead Conversion Rate – 3 or 15 Percent?

No matter what industry you’re in, success in the online marketplace is determined by conversion.

Sites like Amazon and Wal-Mart measure not only how many visitors view an item, but how many place the item in their shopping carts and then actually purchase it.

Even though you aren’t selling goods on your real estate site, you should always be concerned with how well your site is converting visitors into leads.

Many of the real estate sites that we see convert visitors somewhere in the range of 3%-5%.

That’s really low.

(We regularly take an interest in our customers’ lead capture web page because if they don’t do well, they certainly won’t continue as a HomeGain subscriber.)

Some of the other real estate agents’ sites convert higher, but most fail to convince its visitors that it is worth their time to leave their contact information in exchange for a glimpse at local listings, and, therefore, fail to produce a good ROI.

You really only have a few seconds before a reader moves on!

Due to the low conversion we know some real estate agents are experiencing, we always keep our eyes open for websites that convert at much higher rates to provide as examples to agents wanting to know how they can get better their ROI.

Guess what? We just figured out how to increase the conversion rate to an amazing 15%! Continue reading this post


Posted by: Matt Malmgren on December 19th, 2007 under Best Practices, BuyerLink & AIMS, Leads


The Website Leap of Faith

This year something significant took place that resulted in a huge increase in my business.

The Leap of Faith

In fact, it became necessary for me to transition from being a “part-timer” into becoming a full-time REALTOR® in order to accommodate all my new clients!

Here’s how it happened.

Until recently, my business efforts were based primarily on what other agents were doing, and frankly, my business wasn’t growing like I wanted. I was doing a mediocre job at working Internet leads from a “so-so” website.

It wasn’t until I found Myers and HomeGain that my business started growing exponentially. This is all about the power of the Internet. Continue reading this post


Posted by: Jessica Gopalakrishnan on November 23rd, 2007 under BuyerLink & AIMS, Online Marketing, Success Stories


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