Iâ€™ve seen many business plans in my day. Although Iâ€™m a great advocate for planning and setting goals, I believe there is something even more important. In fact, I believe that without this critical ingredient, no great game plan or strategic goals will get you where you want to go.
This past year is a great case in point. Our team duly met prior to the yearâ€™s beginning to lay down the tracks for the coming yearâ€™s business. Since weâ€™ve historically focused on home listings, listings were at the heart of our discussions. We fine tuned our listing presentations and geared up to handle all the details that would come from an increase in listings.
Who knew that normal listings would go into the toilet because home sellers were afraid to compete with REOs and Short Sales?
Had we stuck with our game plan, we would have ignored the long queue of home buyers lining up at our door to cash in on record low prices, rock bottom interest rates and the first-time buyer tax credit. Our business would have slammed to a halt.
Bottom line: We quickly switched our focus and game plan. By reacting to the market and adapting, we ended up doing 2 Â˝ times the total business weâ€™ve ever done in any previous year.
A great example is a football running back. The play is called in the huddle, the ball is snapped and the running back swings into motion. What if the planned hole in the line doesnâ€™t materialize? Continue reading this post