Posts Tagged ‘ brokerage ’

Lead Conversion Administrators

I’m a big believer in hiring people to take on tasks that I do not enjoy or do not excel at these days.  Of course, these days I do not sell homes because of my dedication of running my Real Estate Brokerage and belief that in order to grow a company, it wouldn’t be possible if I continued to sell homes…as much as I miss that part of the business. lead-conversion-money-calculation

Of course these days I’m also very busy with The eHomes Realty Network and helping my members.  With this said, over the past 2 years we have tried to figure out a program where a person is hired to make all follow up calls for my real estate agents.  Before I get into this, let’s take a step back for a moment.

As most of those who know me know I’m addicted to lead conversion.

I find it extremely interesting and for most, very difficult.  I have also found that by implementing consistent systems to convert leads to customers for life, we have become stronger and stronger each year.  One of the weakest links for most Agents is follow up.  Most Agents don’t have a hard time making the first phone call to their leads.  The struggle is in making the follow up phone calls and keeping up with them as your database increases.  The more leads you have in your system, the harder it is to stay on top of your leads.

My agents are no different.  They are great people but have the same flaws as most when it comes to follow up.  I decided a couple of years ago that if I am going to take lead conversion to the next level, I will need to start the Lead Conversion Administrator (LCA) position.

We started out by having one LCA and she was making the initial phone calls for 7 Agents.

Along with this, she also learned how to master Continue reading this post


Posted by: Mitch Ribak on December 14th, 2009 under Leads


REALTORS: Be Your Own Advocate

If you don’t know it yet, you soon will understand that real estate is a tough business.  As an independent contractor, no one is watching out for you; except you.  I would like to offer some online-marketing-realtorwords of wisdom and advice to the newby Realtors and others that I wish had been given to me back when I started my real estate career five years ago.

Having a real estate business is just like any other business.  You must protect your information including contact lists.  It is tempting to utilize all the tools that your brokerage may offer to stay in touch with clients and do marketing campaigns.

However, you should know that companies may take that information and use it for their own benefit if they choose. If you think your brokerage is above that, I recommend getting something in writing before you use the company products, computer and email.

It is easy enough to avoid the entire issue with a few simple practices:

  1. Own your domain name.
  2. Have your own website with an independent company that specializes in real estate products to host and maintain it.
  3. Have an email address that is not managed by your brokerage.
  4. If you want the convenience of a secondary company email, do not give the address to clients or publish the address on any websites. Continue reading this post

Posted by: Marie Scheuring on November 18th, 2009 under Online Marketing, Realtor

1 Comment »

Broker Marketing Webinar Tomorrow 10am

There are a few open slots for tomorrow’s webinar!

broker-marketing-webinarJoin us for an exclusive Professional Education for Real Estate Brokers webinar, titled: “Online Marketing Terms, Tactics, and Tips to Survive”.

Date: Wednesday, October 21, 2009

Time: 10am PST / 1pm EST

Cost: No Charge

This 45 minute online real estate seminar will cover Broker best practices in online marketing to gain business from the growing numbers of online buyers and sellers.

You will learn how to:

  1. Increase your marketing success online.
  2. Determine what online buyers and sellers are seeking (and what they hate!).
  3. Evaluate and differentiate online marketing.
  4. Explain online marketing terminology (such as SEO, SEM, SERP, and SMM). Understand how each term can affect your business.
  5. Increase recruiting, retention and transactions for your office. Continue reading this post

Posted by: Michael Gwynn on October 20th, 2009 under Real Estate Events

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Time is of the Essence

As a guy who does search engine marketing, I believe in testing. I test a lot.

During a typical week, I will visit quite a few real estate websites. This past week, I took the opportunity while visiting them to “Mystery Shop” 50 of them. I was not mystery shopping to see who had the prettiest website or the coolest interface, or the most search criteria.

I was simply registering with my name, phone number and email address to see who called me back first. This post is a BASIC report of what I found.

(Note: I am going to do a more detailed study on many more sites in about 2 months for publication – if you would like a copy of that study, shoot me an email! – it should be out in December / January and I would be happy to share it with you. It is going to not only include how quickly people responded, but HUNDREDS of examples of their responses as well).

Out of the 50 real estate websites that I registered for, I did not receive a callback or contact at all on 27 of them. (I was STUNNED at that one.) Nine of them called me back within two hours. By the end of 24 hours Continue reading this post


Posted by: Eric Blackwell on September 2nd, 2008 under Best Practices, Motivation


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