Many of you have heard me tout the advantages of capturing and converting leads. There are other great benefits to building a large database of home buyers and sellers.
Of course, as you know, the best way to build your database is excellent lead capture through your website.
Over the past 4 years, we have built our database to 18,000 active home buyers and sellers, mostly buyers. At last check we were just under 18,500 leads in our system. With that said, a funny thing has been happening lately; many people have been contacting me to advertise on my site.
Since we have over 55,000 people on our site monthly, and more than 13,000 of them are from out of state, we are quickly becoming the only local company that carries such a large database of consumers moving to the area.
This was one of those things that make you go hmmmmm.
So let’s look at two potential opportunities you can create by building a large database. Continue reading this post