Posts Tagged ‘ brand perception ’

10 Reasons NOT to Add Podcasts to Your Blog

You really shouldn’t try podcasting. Why bother? Tech-savvy youngsters are the only ones downloading files from iTunes. And, that’s exactly what you should believe. Please ignore reports from comScore Networks that indicate 35-54 year olds makeup a sizable portion of podcast listeners.

Apparently, many top podcasts are in the business and educational genres and appeal to the more educated and higher-income consumer segments. But that should be of no interest to you…because you don’t need to podcast.

You’re a real estate agent, not a radio broadcaster. You need to spend your time in the field with your clients. Don’t bog yourself down with a phenomenal social media tool that can spread your message, your brand, and your expertise like wildfire.

And here are 10 more reasons why you should absolutely, positively, NOT add podcasting to your real estate blog:

  1. Don’t do it….you will increase your online visibility.
  2. Don’t do it….you can gain a new audience for your blog.
  3. Don’t do it….you can strengthen the community bond with your current audience.
  4. Don’t do it….it may show off your expertise to your target market. Continue reading this post

Posted by: Nicole Nicolay on June 15th, 2008 under Guest Bloggers, Technology


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