A few months ago, I had the amusing opportunity to slip Web 2.0 guru and HomeGain blogger Pat Kitano into a Mike Ferry Productivity School in San Diego, CA.
Pat had come down from San Francisco to explore real estate blogging workshop opportunities with a large title company, where he would introduce agents to Web 2.0 and the chance to start their own blogs.
We had lunch after the meeting and Pat, being the adventurous sort, accepted my invitation to go see what the Mike Ferry approach was all about.
We drove over to the Hilton and slipped quietly into the back of the large meeting room (with prepaid tickets). I think Pat’s jaw dropped two inches as he watched two hundred or so agents chanting Mike Ferry real estate scripts in unison—first expressing objections as a client, and then enthusiastically answering themselves as powerful agents.
Pat was stunned. He cocked his head and whispered, “Do real estate agents really say these things?”
I understood Pat’s reaction, and he could certainly express better than I his thoughts on this Mike Ferry pre-Web-one-oh success training formula (and perhaps he’ll weigh in on it). What stood out for me that afternoon, though, was the stark contrast between the two camps.
It’s so tempting to say that Kitano’s approach is Blu Ray compared to Ferry’s VHS, but there are more similarities than the Web 2.0 blogger might think.
The blogging approach to gaining clients is a universe apart from the cold-calling drills of the last century.