Posts Tagged ‘ Bloodhound Blog ’

Eric Bramlett joins the HomeGain Real Estate Blog

We are pleased to announce the addition of another fine writer to the HomeGain Real Estate Blog, Eric Bramlett. Eric comes to us from Austin Texas where he is the broker of record and co-owner of One Source Realty.

Eric brings a special brand of commitment to his customers. From his website : “I will offer you the latest in Real Estate marketing, and I am available to my clients 24/7. I believe in the Austin Texas Real Estate Market and I am personally invested.”

Eric also writes on the Bloodhound Blog and maintains his own Austin centric blog.

We look forward to Eric’s first post! Continue reading this post


Posted by: Louis Cammarosano on September 23rd, 2008 under Guest Bloggers


HomeGain Rolls Out the Red Carpet for AgentView

To commence the launch of AgentView, HomeGain’s latest marketing product for real estate professionals, HomeGain had some fun and rolled out the red carpet for the folks in the Emeryville, California headquarters!

As people came down the red carpet, they were handed a pair “3-view” glasses so they could enjoy the 3-D presentation of AgentView on the big screen, and hear about the three main benefits that Realtors experience as an AgentView customer.

In line with AgentView’s key feature of showcasing agents on the Internet, Walk This Way by Aerosmith rocked the room during the unveiling.

As shown in the photo above, Security was also provided to ensure excitement levels stayed at a reasonable level and that Max didn’t return from Paris early and get out of control.

Already this week AgentView has been getting positive feedback from real estate agents, brokers, and the real estate and web 2.0 communities, including Bloodhound Blog, Sellsius Blog, Notorious R.O.B., Real Estate Radio USA and Inman News regarding the product itself as well as the customer service that supports it. Continue reading this post


Posted by: Jessica Gopalakrishnan on August 22nd, 2008 under AgentView, HomeGain

1 Comment »

Baby Boomers Were Not Created Equally

I annoyed a whole lotta folks on Bloodhound Blog. I told everyone that the parents were a better demographic than the kids and the cried heresy! Apparently, Web 2.0 agents have adopted the mantra of the very demographic I suggest they target;

Never trust anyone over 30.

That’s good advice for cell phone companies. If you’re in the real estate or lending business, you might focus your marketing efforts on the cash-heavy, real estate lovin’ Baby Boomers. Now I’m not suggesting you ignore the Gen X and Millennial demographics, I’m telling you they may not be worth your hard-earned marketing dollars until 2015. Ironically, Millenials may very well Twitter through their 20s, having conversations with agents, and turn to their parents for advice when it comes time to make the big home purchase. A Boomer-focused marketing strategy then could have double-barreled results.

Those darned Boomers influence EVERYBODY, don’t they?

I say, “if you you can’t beat ‘em, join ‘em” and it would appear that most online marketers (including Web 2.0 real estate agents) are doing the exact opposite.

I promised to talk about ways to target the Baby Boomers, in a series, and wanted to invite the HomeGain Nation to join in on the conversation before I return to the series on Bloodhound Blog. In Part Two, I reveal that there are actually TWO demographic groups among the Baby Boomer generation: one is pretty well off and one is filled with angst. You can profit from both of them but you better treat them differently. The cool part is that all Baby Boomers LOVE real estate, regardless of their sub-demographic. Continue reading this post


Posted by: Brian Brady on July 31st, 2008 under Guest Bloggers


Another Fine Guest Blogger Joins the Ranks

We’ve been fortunate to have such a great group of Guest Bloggers that we have not added any recently.

That is about to change.

I am delighted to announce that Eric Blackwell shall be contributing to the HomeGain Blog.

Eric Blackwell is Director of Technology for RE/MAX Properties East a real estate brokerage of 120 agents in Louisville, Kentucky. He helps REALTORS reach and assist their clients using Technology and he is the Webmaster of He is passionate about helping REALTORS succeed in their online marketing efforts and leading by example.

Eric also consults on Search Engine Marketing issues and does Search Engine Optimization (SEO) for select clients from his primary blog, He currently writes for several real estate blogs including the Bloodhound Blog,, as well as a columnist for RE/MAX Times Online (an internal blog for RE/MAX Intl.).

Eric lives in Southern Indiana with his wife, Jen, and their four children.

Stay tuned for Eric’s first post on the topic of referral fees! Continue reading this post


Posted by: Louis Cammarosano on July 15th, 2008 under Guest Bloggers


How Does A Third Party Vendor Partner With Realtors?

There has been a lot of discussion regarding the place of the “vendor” in Realtors’ marketing plans.

Eric Blackwell, a regular contributor on the Bloodhound Blog and who owns and operates the Southern Indiana Search Engine Optimization and Marketing Blog asked the question:

“To what extent is the third party site actually promoting themselves or are they honestly trying to facilitate the connection between client and REALTOR in the most expeditious way possible?…. It is possible IMO for a third party company to create advertising solutions that help REALTORS market homes in a way that spends less time marketing them and more time promoting the REALTOR. When you factor this criteria in, HomeGain quickly moves into spot Number 2 in terms of being a REALTOR friendly enterprise.Continue reading this post


Posted by: Louis Cammarosano on May 9th, 2008 under HomeGain, Realtor


Invasion of the Guest Bloggers: The Third Wave

We have been very fortunate to have attracted some of the top guest bloggers in the country to the HomeGain real estate blog.

Quality attracts quality and we have received numerous requests by bloggers all over the country to contribute. Next up we have two established bloggers: Carole Cohen and Mike Farmer.

Presenting: Carole Cohen

Carole, a former school teacher, blogs about real estate in Cleveland and the Northeast Area of Ohio in her blog, Cleveland Real Estate News.

Carole is passionate about the Cleveland area and returned to her native city 10 years ago after an extended period away. She is committed to working with first time home buyers and those relocating to the Cleveland. Carole considers herself an expert in the Cleveland area and we expect her to be contributing posts that share her real estate knowledge as well as expertise regarding her beloved hometown.

Presenting: Mike Farmer

Mike Farmer is the owner broker of Mike Farmer Realty in Savannah, Georgia. Mike is also an accomplished blogger contributing to the BloodHound Blog and the Bigger Pockets Blog. Mike loves philosophy, poetry, writing and real estate. He covers all of the preceding topics at his own blog the Bonzai Real Estate Blog. We look forward to Mike’s first blog post on how to manage online leads later this week. Continue reading this post


Posted by: Louis Cammarosano on March 17th, 2008 under Guest Bloggers


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