Posts Tagged ‘ blogosphere ’

Why Realtors and Mortgage Brokers Should Blog

I’m a research person. I love having lots and lots of research to back up my statements and decisions.

So, let’s first take a look at the blogosphere as a whole, how it began, how it grew and where it is going.

According to Dave Sirfry’s April 2007 report on the blogosphere, Technorati currently tracks 70 million weblogs. The report shows that 120,000 blogs are created each day with 1.4 blogs created every second.

Since October 2006, there a slight slowing in the growth of the blogosphere which was expected as its previous growth rates were staggering having grown 60 times what it was in 2004.

In 2006, the blogosphere saw 1.3 million postings per day or 15 posts per second, whereas in 2007 it grew to 17 posts per second. Interestingly, the percentage of blogs in the top 100 reached approximately 25% (22 blogs). Also, interesting is the consumer perception that blogs are just as good a news outlet as main stream media sites like the New York Times.

The breakdown: Continue reading this post


Posted by: Mary McKnight on April 13th, 2008 under Guest Bloggers, Website Strategies


Using your blog to be a successful Realtor not a failed writer

Ready to start your blog? Think that this will be the platform you will use to rant and rave about local politics, post a recipe and provide community event calendars?

Think again. Your local newspaper website probably already does that much better than you could dream of.

Your real estate blog is about, get this, REAL ESTATE. You are not a journalist! You are a Realtor. So, you need to write highly focused real estate content if you want to be found through the search engines for terms related to real estate.

Fact is, nobody but your mother, brother and dog care what you have to say enough to read your blog daily, so use your content to get search traffic to your site.

Write to attract Google! Why?

Because most new traffic coming to your blog will be through the search engines and people that find your blog by typing in real estate search terms want one thing… the ability to search for homes or find their home’s value.

The content you write is the bait, your search tools and lead generators are the hook! Continue reading this post


Posted by: Mary McKnight on February 18th, 2008 under Guest Bloggers


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