You are a professional. You possess specialized knowledge. You may have devoted yourself to extensive education. You may have several decades of experience. But when you introduce yourself or hand out a business card you’re just one of the crowd of that profession.
As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype.
There’s a better way. Elevate yourself to “expert” in your field. It does not matter how small your specialty because as an expert you will automatically stand out from the crowd of other like professionals.
People feel more comfortable dealing with someone who they know is a specialist. They will seek out experts. Just make yourself known as one.
Here are 5 ways to becoming an expert:
1. Contribute articles to your local newspaper.
Newspapers are starved for content. Contact your local newspaper editor or head of the real estate section and offer to write on a specific topic you know best. Continue reading this post