Posts Tagged ‘ Blogging Tips ’

Content Tips For Starting Your Blog

Content Building Blocks

The first month of your real estate blog’s life is the most important.

What you do during the first month can affectbuilding-blocks-blog-content the way Google will see your blog for the next year, so it is extremely important to build hyper local, keyword rich content in a structured and cohesive way.

The following are tips to building your first month’s worth of blog content.

Plan to post between 3-5 times a week.

Write “About Me” on Day 1. This includes:

  • Your past experiences
  • Your Team (if applicable)
  • Reviews
  • Boast posts: This is my favorite way to let you boast about your talents while couching it in an example and expert advice.  As a Realtor, you have the unique ability to solve problems most people feel are overwhelming.
  • Talk about your past experiences. People like to know that not only do you understand their problem, but that you have solved the very same problem for other clients. Example marketing helps you to establish your position as an expert and problem solver while also emotionally connecting with potential clients that share a similar problem.

On day 2, select another topic. Work your way down the list on each of the sections and by the end you will have a full blog of hyper local real estate content that WILL get you found on the search engines.

Think writing real estate blog content is like pulling teeth? Continue reading this post

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Posted by: Mary McKnight on August 13th, 2009 under Blogging Tips

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Blogging Tip: Using Links

10 Ways to Use Links to Convert Your Blog Readers to Clients:

  1. Link to your website at the end of your post. Even though your contact information is at the top of your blog posts, when a reader gets to the end of your post (a good sign), it helps to have a link to your website there because readers may not scroll back to the top of the post.
  2. Link to your Bio or About page whenever you talk about yourself or your company.
  3. Link to your property search page when you write a buyer post.
  4. Include keywords in the link. For example, instead of hyperlinking the words ‘Click here’ to see all the homes for sale in Greenwich Village, hyperlink the entire phrase ‘Click here to see all the homes for sale in Greenwich Village’.
  5. Link to related blog posts. Don’t rely on readers clicking to look in the archives.
  6. Link to a registration page whenever you make a free offer.
  7. Offer property alerts. Offer readers “Sign up for New Property/Price Reduction Alerts Now” and link to a registration page. Serious buyers will register for property alerts.
  8. Use call to action trigger words & phrases to encourage clicking.
  9. Make sure your link takes the reader to the specific place you say the link is going—DO NOT take them to a general page where they can get lost or confused—they will click away
  10. Use links that will motivate buyers and sellers to click to get more information they want. If you do a seller tip post, link to “ read more seller tips here” on your website.

Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. To receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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Posted by: Jessica Gopalakrishnan on January 22nd, 2009 under Blogging Tips

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Blogging Tip: Using the Power of Free – Give to Get

If you continue to use your market keywords in your blog post titles and opening sentences, Google will bring visitors to your real estate blog. But don’t rely exclusively on the Google gods to bring you potential clients. Be proactive. Attract readers by leaving comments and joining online conversations.

 

Leave comments, with links to your blog, on:

  • Other blogs, especially high profile ones
  • Consumer forums
  • Social networks, such as Twitter
  • Mainstream media online news stories, especially your local paper
  • Any websites that allow comments

The two keys to conversational marketing are (1) intelligent comments and (2) links to your blog. The comments will arouse interest “Who is this person leaving these brilliant comments?” and the link will take readers to your real estate blog.

 

Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. Sign up for AgentView and the HomeGain Blogging School.

 

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Posted by: Jessica Gopalakrishnan on October 24th, 2008 under Blogging Tips

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Blogging Tip: Help Folks Discover You

Let’s face it. If you blog you are at the cutting edge, which means most folks aren’t doing it. And if most real estate agents aren’t doing it, chances are good most homebuyers and sellers are not aware of blogs either, unless they stumble upon them via an Internet search.

Therefore, it is important to market your real estate blog “offline” .

One way is to use traditional marketing techniques such as mailings. You probably mail postcards, holiday cards and calendars (these, by the way, should include links to your blog). Maybe you pay to send out pre-packaged newsletters. All well and good. Why not “tweak” the technique to showcase your blog content?

Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. Sign up for AgentView and the HomeGain Blogging School.
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Posted by: Jessica Gopalakrishnan on October 15th, 2008 under Blogging Tips

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