Of all the ingredients in the blogging success formula, the one that can‚Äôt be taught is Personality.
So, instead, I offer these 4 tips to help inspire you to be yourself.
1. Play to Your Strengths
Real estate is a complex business.¬† It involves both the left and right sides of the brain, if you will.¬† Yes, there are facts and figures, credit scores and financing options but there is also lifestyle, neighborhood amenities, client feelings, and a host of other intangibles.¬† I have heard finding a home compared to finding a mate.¬† Yes, there are the physical characteristics but also those hard to define ‚Äúfeely‚ÄĚ qualities.¬† The real estate agent is the matchmaker, trying to blend all the elements together.¬† But each of you is better at certain aspects.
Are you more comfortable and confident analyzing statistics and financing to find the best deal in town?¬† Or do your strengths lean more toward quality of life and neighborhood amenities to find the perfect match for a first time buyer?¬† Do you enjoy marketing, staging?¬† Write about the topics that show your strengths‚Ä¶ and your passion.¬† Find your talent and you will find your voice.
2. Reveal Yourself
If you have hobbies or interests (even pets), share them with your readers from time to time.¬† Perhaps you volunteer for an organization, at your church or synagogue, or are involved in community events.¬† Write about your experiences.¬† If you can (and maybe you can‚Äôt) relate them to real estate.¬† The point is to open up to your readers so they get a sense of the ‚Äúunprofessional‚ÄĚ you ‚Äď Gee that doesn‚Äôt sound right, but you know what I mean.¬† You will be surprised to find that others share your hobbies, interests, volunteerism‚Ä¶.and pets.¬† Continue reading this post