Use “spider posts” for new developments. Write a body post mentioning all the new developments, with location, builder, price range, amenities, etc. – a real master reference work. Then pick each one out for “leg” posts and talk about them again—maybe include a new or special listing. It’s a good idea to write about new developments or buildings because they often make the local news, whether in newspapers, magazine or ads. Folks wanting to know more will Google the name and find your spider post. That’s the power of blog marketing.
Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. Sign up for AgentView and the HomeGain Blogging School.