A large part of a real estate agentâ€™s success is being likable. We all prefer to work with people we like. The same applies to selecting a real estate agent.
Met in person, itâ€™s easy to assess an agentâ€™s personality right away. But business over the Internet may not always be so simple. Writing styles donâ€™t always translate â€“ it could be too dry, too silly, too short or too casual. Plus, not all agents are aware of Internet best practices. An agent might email too often, not reply fast enough or come across too short. A website might have an unclear font, unattractive colors or show too many photos.
All this speaks to the agentâ€™s personality. Itâ€™s an interpretation of who you are and what you can do for your client.
One HomeGain agent, Brian Block, has found a mix of online marketing tools where he can efficiently and effectively show his personality, and communicate via the Internet to the degree where he can convert online prospects into clients â€“ resulting in over 70% of his business. Continue reading this post