Well, Max and I spent a day at the Masters last weekâ€”now I hear heâ€™s traveling the country. I wanted to get a picture of Max at The Masters but the no-camera rule made it too difficult to find the right place outside the crowded gates.
We had fun, though, and Thursday night got into a long discussion about social networking in the online world of real estate.
A lot has been written lately about the meat and potatoes of practical lead management. To get leads and not manage them effectively is like hitting the greens close to the hole and not making the putts (Max came up with thatâ€”heâ€™s all about golf analogies, now).
Organization and follow-through seem to be key, but once a system is in place to handle a large amount of leads effectively, then an agent can concentrate on increasing leads and assessing the quality of leads.
Wayne wrote a good article about lead quality. A big part of efficiency and getting results is quality controlâ€”once you are generating quality leads and wringing out the inefficiency of cold leads that arenâ€™t amenable to warming, then the system is creating solid results and the conversion rate climbsâ€”I think keeping an eye on conversion rate is critical to any quality control effort.
It doesnâ€™t matter how strong the leads might seem, if all they create is work on your part with no conversion to sales, then itâ€™s a red flag that the leads might not be that good Continue reading this post