Nowadays, with the internet and email being such a large part of our business and life, written communication is more important than ever. Whenever I am writing an email or letter, or any other type of document I always think back to my Business Communications class that I took in college. I hated the class at the time, but looking back many years later, I now think that it was the best and most useful class that I took.
The professor always stressed the importance of writing from the â€śyouâ€ť point of viewâ€”meaning the readerâ€™s point of view, not your own. Whenever I would write something along these lines: â€śI can do thisâ€¦â€ť or â€ť I am â€¦â€ť or anything that started with â€śIâ€ť, my professor would always give me back my paper with a big â€śSo What!â€ť written all over it. In other words the other person doesnâ€™t care about youâ€”they want to know how they will benefit.
To put this in a real estate perspective, so often we see ads from Realtors that say â€śIâ€™m number 1â€ť or â€śI sold 300 homes last year.â€ť
So What! What are you going to do to get my house sold? Continue reading this post