Posts Tagged ‘ baghdad bob ’

Consumers Want Consultants, not Cheerleaders – Position Yourself as a Market Expert

Today’s real estate market is different than just a few short years ago. Before the downturn, seller’s knew they could sell and buyers didn’t worry about risk in real estate because everyone believed prices would always go up. If Buyer A didn’t want the house, you need not wait long before Buyer B submitted an offer. When the market began the turn as demand shrank and prices began falling, many agents made, what I think was a big mistake – they acted like cheerleaders. Instead of offering professional advice to a growing number of upside down homeowners in a confusing market, it seemed as though agents across the country were using their marketing materials to look out for a paycheck more than trying to help consumers

You may remember ‘Baghdad Bob’ from the Iraq War days holding press conferences where he would tell everyone how the Iraqi Army was destroying the infidel Americans and pushing them back to the sea. You could also almost hear the American tanks rolling by in the background as he was on TV. He wasn’t telling the truth. Everyone new he wasn’t telling the truth. Jay Leno had a great video of Baghdad Bob if you don’t remember.

Even in today’s real estate market, it’s still common to see agents say “It’s a great time to buy!” That has to be the worst possible thing we can say in this market. It’s so transparent – and it appears to be looking out for the agent and not the consumer to market with this message. Don’t be a real estate Baghdad Bob. The market may not be great for many potential buyers. If a consumer asks about the market or you are trying to convince someone that this is a great time do buy, you have missed the mark. Consumers want and need information more now than ever. They seek out agents who can distill information in a way they can understand and they want the truth. They also can sniff out Baghdad Bob the real estate agent a mile away. The truth is, it may not be a great time to buy. Maybe it is, may it isn’t. Don’t you think you should find out a little more before spouting off like that? Be real.

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Posted by: Ryan Ward on March 11th, 2011 under Best Practices

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