If you have spent anytime learning about search engine optimization (SEO) then you know about the importance of links. Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web page, directory, website, or top level domain from another web site. If you want to rank well in Google for any remotely competitive phrase then you need links from other websites. Plain and simple.
Matt Cutts of Google has provided a valuable video on how to build links. You can view it here.
In a nutshell here are a few of the ways to build links:
- Participate in a community
- Original Research
- Get a blog
- Run a service (or create a product) that people find useful and give it away for free to the community.
- Website architecture
- Make videos
One thing Matt Cutts didn’t mention is buying links. Yes, you can buy links. If you poke around a little but you will find websites willing to add a link to your site for some cash. This is frowned upon by Google.