One of the most difficult aspects in today’s market is getting consumers to understand the difference between national, local and hyper-local real estate trends which could vary dramatically depending on your location.
More importantly, a client’s perspective in the market will in large part determine their expectations for a transaction. Many home buyers today feel that the water has run completely red with blood and many buyers believe that they can steal a home with this new found leverage. Many are excited about the possibilities and have heard the news reports about buying homes for 60 cents on the dollar.
If you don’t convey to your clients up front that this is not likely to be the case, you will have problems getting buyers and sellers to agree on a price at which the home could be purchased.
Understanding your hyper-local market, even within your city and being able to convey how that translates into accurate expectations for a client has never been more important than it is today.
Being an expert in your market is paramount to building trust and in turn clients and it’s your responsibility to understand and be able to convey the difference to help educate them.
Knowing what is happening on a hyper-local level, will help you be the local expert, build their confidence in you and help you close sales. Continue reading this post