Posts Tagged ‘ AgentView ’

HomeGain Nation Video – Exposure, Blog, Listings: AgentView

This video features Brian Kinkade of Cherry Creek Professionals Realty who presented at the August 2009 HomeGain Nation Live Real Estate Forum in San Francisco.

brian-kinkade-speaker-homegain-nation-2009Brian focuses on the value proposition of HomeGain’s online marketing system, AgentView — Internet exposure, blogging and home listings — all of which are key marketing components to REALTORS’ success.

Learn why these are important and how to effectively implement them into your business.

Get ready to take some notes because this experienced REALTOR packs in a lot of powerful information about marketing that you may never have heard!

Watch the AgentView session video: “Exposure, Blog, Listings”

Keep checking back as we will be adding more videos!

Watch more session videos

Also see more HomeGain Nation real estate videos on the HomeGain YouTube channel, on the HomeGain Nation Blog. and in the HomeGain Media Center. Continue reading this post

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Posted by: Jessica Gopalakrishnan on September 26th, 2009 under AgentView, HomeGain Nation

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REALTOR Reevaluates Her Marketing Strategies With Help From HomeGain

Yesterday we were delighted to welcome Deborah Miller of Intero Real Estate in the Bay Area to the HomeGain headquarters in Emeryville, CA.

Deb Miller is a member of online marketing programs, AgentView and AgentEvaluator. Since the real estate market has changed over the years since she began the programs, she felt it would be a key move to meet with the HomeGain Team so they could assist her in updating her marketing strategies and positioning.

Think that you would like to reevaluate your current positioning with HomeGain programs to give your business an extra boost? Give us a call at (866) 512-7918 or email us. The HomeGain Team is always here to help!

Photos of Deb Miller’s Visit: Continue reading this post

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Posted by: Jessica Gopalakrishnan on September 18th, 2009 under Lives of The Realtors

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HomeGain Agent Advisors Give Sign of Improving Market

The HomeGain Advisors met for their quarterly meeting on Thursday, July 23. The Advisors represent real estate agents across the country and provide insight into HomeGain products and services, market trendshomegain-advisors-09 and Realtor behavior.

In line with a recent HomeGain poll in which 75 percent of respondents said their markets were speeding up, the majority of the Agent Advisors said that business has increased in the recent months.

The majority of Advisors reported that a good deal of their business can be attributed to the $8000 tax incentive offered by the federal government to first time home buyers.

One Advisor in Florida stated that 60 percent his real estate business was first time home buyers. He indicated that he believed the tax incentive had motivated them to purchase a home. Advisors in Chicago and Maryland echoed this statement, while an Advisor in the Scottsdale and Phoenix areas of Arizona estimated a larger amount at 75 percent and an Advisor in Texas reported about 50 percent. Continue reading this post

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Posted by: Peter McCullough on August 10th, 2009 under HomeGain

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SEO Basics: 3 Tips for Realtors

Search Engine Optimization (SEO) is becoming more important to Realtors® each year. These lesson snippets, provided by Eric Blackwell, Director of Technology with RE/MAX Properties East, will help you understand the importance and how to leverage SEO to your advantage.

Let’s start with the TOPICAL INFORMATION. In seo-google-searchthe SEO business, this is what is known as On Page Optimization. Search Engines index your pages and the only thing that they can see is text so it is important to write/build web pages so that the text is visible to the search engines.

1. Provide QUALITY content.

2. Write search friendly titles for your posts, pages and articles that will attract readers and be something that they will search for. The title will show up on the search engine as a headline and that is what you need to keep in mind.

3. Avoid duplicate content. Why should Google, as the librarians of the internet, keep hundreds of copies of the same book or post or article on the front page? (Hint: They don’t.) When you write on your blogs, be original and unique. It will not only rank better, it will attract more readers.

To get the full lesson and receive the monthly SEO newsletter, sign up for AgentView.

Mr. Blackwell will be hosting a session titled “SEO Is A Team Sport” at HomeGain Live Nation in San Francisco on August 3rd at 2pm. Twitter @homegainnation

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Posted by: Eric Blackwell on July 22nd, 2009 under AgentView, Online Marketing

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Blogging Tip: Finding Your Voice

homegain-blogging-professor-school

Of all the ingredients in the blogging success formula, the one that can’t be taught is Personality.

So, instead, I offer these 4 tips to help inspire you to be yourself.

1. Play to Your Strengths

Real estate is a complex business.  It involves both the left and right sides of the brain, if you will.  Yes, there are facts and figures, credit scores and financing options but there is also lifestyle, neighborhood amenities, client feelings, and a host of other intangibles.  I have heard finding a home compared to finding a mate.  Yes, there are the physical characteristics but also those hard to define “feely” qualities.  The real estate agent is the matchmaker, trying to blend all the elements together.  But each of you is better at certain aspects.

Are you more comfortable and confident analyzing statistics and financing to find the best deal in town?  Or do your strengths lean more toward quality of life and neighborhood amenities to find the perfect match for a first time buyer?  Do you enjoy marketing, staging?  Write about the topics that show your strengths… and your passion.  Find your talent and you will find your voice.

2. Reveal Yourself

If you have hobbies or interests (even pets), share them with your readers from time to time.  Perhaps you volunteer for an organization, at your church or synagogue, or are involved in community events.  Write about your experiences.  If you can (and maybe you can’t) relate them to real estate.  The point is to open up to your readers so they get a sense of the “unprofessional” you – Gee that doesn’t sound right, but you know what I mean.  You will be surprised to find that others share your hobbies, interests, volunteerism….and pets.  Continue reading this post

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Posted by: Joseph Ferrara on July 3rd, 2009 under Blogging Tips

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Finding Success on a New Frontier

A Realtor’s story about how he went from being a skeptic to a raving fan of blogging, online marketing and HomeGain’s AgentView program

I recently had the pleasure of interviewing image_cropped_hg_radio4Brian Kinkade of Cherry Creek Professionals Realty in Colorado to get his insight about the AgentView real estate marketing program and how it has increased his ability to connect with new clients and expand his business.

Hear our brief HomeGain Radio Clip:

Highlights: Continue reading this post

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Posted by: Peter McCullough on June 27th, 2009 under AgentView, HomeGain Radio

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