As an engineer, avid technology junkie and as my wife likes to say ‚Äúall around geek‚ÄĚ, it is just plain amazing even to me, at how fast our lives are transformed with the ever increasing technology changes that now invoke a major impact on the way we work, and interact with each other on a daily basis.
By now we all know some of the key buzz words like Social Networks, Web 2.0, Blogs, Virtual Tours, Syndication and the impact that video can have to help convey a story to prospective home buyers.
But how do these terms fit into the broader context of a Real Estate agents job function, and how do we see the broader forest for the trees?
The reason I ask the question, is because of the amount of information I consistently observe in Real Estate print media. This information often does not convey the entire message or the message is so confusing that it leads to the very thing that Real Estate agents have been accusing the media of for months now.
In the case of the latter, it was clients who were not buying, in the case of the former it‚Äôs agents that are not fully engaged and embracing the technology changes because of the confusion.
So what do I mean? Well lets‚Äô take this one step at a time. Continue reading this post