I read an article today that Realtor.org put out talking about the 6 best practices of online leads. The author is a great guy and knows his stuff. However, he misses the boat on this one.
He spends a good amount of time discussing how important it is not to call your leads. This is completely wrong. As most of you know my Internet program through either 100MPH Marketing or my eHomes Realty Network, the reality is if you are not calling your leads which supply a phone number, you are letting buyers and sellers slip through your fingers.
The worst thing you can do is not make use of the information you are given to help your customers buy their home.
Of the over 20,000 people we have in our database, I can probably count on one hand the amount of times a person who supplied their phone number to us that was upset when we called.
In fact this is what we normally hear: “You are the first Realtor to actually follow up with us.” They are very excited and happy to talk about their real estate needs!
When I first started figuring out Internet leads back in 2002, I didn’t make phone calls. I only corresponded with people that contacted me. My first year of Internet Marketing I sold over 50 homes, but more importantly I lost more than 50 sales by not making phone calls. Continue reading this post