Posts Tagged ‘ activerain ’

Don’t believe everything you read – Call your Internet real estate leads!

I read an article today that put out talking about the 6 best practices of online leads. The author is a great guy and knows his stuff. However, he misses the boat on this one.

He spends a good amount of time discussing how important it is not to call your leads. This is completely wrong. As most of you know my Internet program through either 100MPH Marketing or my eHomes Realty Network, the reality is if you are not calling your leads which supply a phone number, you are letting buyers and sellers slip through your fingers.

The worst thing you can do is not make use of the information you are given to help your customers buy their home.

Of the over 20,000 people we have in our database, I can probably count on one hand the amount of times a person who supplied their phone number to us that was upset when we called.

In fact this is what we normally hear: “You are the first Realtor to actually follow up with us.” They are very excited and happy to talk about their real estate needs!

When I first started figuring out Internet leads back in 2002, I didn’t make phone calls. I only corresponded with people that contacted me. My first year of Internet Marketing I sold over 50 homes, but more importantly I lost more than 50 sales by not making phone calls. Continue reading this post


Posted by: Mitch Ribak on June 19th, 2008 under Best Practices, Leads, Motivation


Just what are “the basics” anyway?

The market is slow in most parts of the country and how to cope with current market conditions is a hot topic at office meetings, online forums and water cooler discussions.

When I talk to experienced agents and ask them how they are handling the current climate, they usually mention going back to “the basics.” I concur, but it occurs to me that anyone who hasn’t been in the real estate business for more than 5 years doesn’t have a clue of what the rest of us are talking about.

I’ll be the first to admit that for many of us, the past few years were a great ride, but one that didn’t require skills beyond how to deal with multiple contract situations. We worked hard but it was an easy kind of hard, if that makes sense. We didn’t need to worry about “the basics.”

We paddled as fast as we could, worked a lot of hours, and for those of us that were able to put good systems in place, we made a lot of money.

I drove past a little house in Groton, CT yesterday. I hadn’t been by that house in years and the memories of my early career brought a smile to my face. That little house was my very first listing in 1977 from a seller who wasn’t a friend or previous acquaintance.

I can thank “the basics” for that listing Continue reading this post


Posted by: Linda Davis on May 6th, 2008 under Realtor


ActiveRain Agents Take Heed of Linda’s Dirty Little Secrets

Linda Davis’ combined comments from her 2 part blog posts, “My Dirty Little Secrets”, on ActiveRain totals to an impressive 234!

She’s honest and frank and voices a side that I’m certain a lot of other agents feel as well.

In Linda’s part 1 ActiveRain blog post she reveals that she still sends out postcards and a newsletter. She doesn’t feel guilty for licking stamps versus sending out drip marketing emails, because her clients respond to her and would lose 40% of her business if she stopped.

Her part 2 blog post reveals that she uses HomeGain’s BuyerLink program, which has been responsible for an extra 25 sales a year for her team for the past few years.

Here are some comments generated by ActiveRain readers:

“Thanks for sharing! I’ve been paying about $0.75 – $1.00 per click on Google AdWords to drive potential buyers / sellers to my website, so I think I may give that a rest for a few months and give HomeGain a try.” Continue reading this post


Posted by: Jessica Gopalakrishnan on March 10th, 2008 under Blogging and Social Networking, BuyerLink & AIMS, Guest Bloggers

1 Comment »

Blogging Against Homegain and HomeGain Against Blogging

In the past two weeks since I’ve posted The Case Against Blogging and The Failed Promise of Real Estate 2.0, I’ve learned that I don’t know too much about blogging and that many bloggers don’t know too much about HomeGain.

I’d like to thank the many bloggers who are assisting HomeGain and myself in our education about blogging, including:

  • Our Guest Bloggers: Brian B., Joe F., Mary M., Pat K., Nicole N., Jay T., Kevin B., and Diane C.
  • Comment contributors to the HomeGain Blog: : Todd C, Brian Bl. Sara B., Missy C., Mitch R., Tony V., Anne Marie C., Rebecca L., Ken S., Laurie M., John F., Steve M., John M. Jerry R., Bob M., Rudy B. and Rich J.
  • Sellsius Real Estate Blog: Greg T. and Teresa B.

I look forward to our continued conversations.

Thanks again.

Louis Cammarosano

Continue reading this post


Posted by: Louis Cammarosano on February 27th, 2008 under Blogging and Social Networking, Guest Bloggers


Max Visits ActiveRain Without an Umbrella

Max, the HomeGain gorilla is making an appearance at real estate agent blogging site ActiveRain with a message – “Blogging not delivering enough business? Boost buyer traffic with HomeGain’s BuyerLink program.”

Max has been busy appearing on the Google Content Network and more recently on Inman News.

When asked as to the wisdom of visiting ActiveRain with a message that is probably antithetical to most of ActiveRain’s user base Max replied, “I too am against blogging – but not for the reasons given in The Case Against Blogging. You see, I am against it because I can’t do it. I was born with these gorilla paws and can’t use a keyboard and so far no speech recognition software translates my gorillaese.”

Max’s appearance on ActiveRain marks just the beginning of “Plan B”.

We will be revealing more of Max’s marketing efforts in the coming weeks…. Want to follow Max?

Louis Cammarosano

Continue reading this post


Posted by: Louis Cammarosano on February 11th, 2008 under HomeGain, Max


The Case Against Blogging

Bloggers often universally praise their craft and encourage others to do so with evangelical zeal.

HomeGain MAX

Is blogging a good thing? I’d say it depends on why you blog. There are a lot of good reasons to blog. For example, Mitch Ribak advocates blogging as a means of staying in touch with existing customers.

There are many reasons, however, NOT to blog.

This is the case against blogging for business:

I know that blogging against blogging is a bit like dancing against architecture but here are some questions to ask before you start blogging:

1. Are you a Realtor or a writer?

The concept of Realtors as bloggers reminds me of the cliché of waiters as actors. “I don’t really sell houses; I am working on my screen play.” Unless you like writing, don’t bother.

2. Who cares?

Potential customers want to see listings, find out what their homes are worth, know how many houses you sold in the last year and what your commission rate might be. Of less interest to consumers when selecting a Realtor probably is Continue reading this post


Posted by: Louis Cammarosano on February 7th, 2008 under Blogging and Social Networking, Guest Bloggers


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