Posts Tagged ‘ 100 MPH Marketing ’

Why Force Registration and Not Follow Up?

I’ve personally taken the time to register around the country for the sole purpose of having a great email drip campaign to convert leads into appointments and appointments into pay checks. Ironically, I’ve accidentally noticed that many of the websites I have registered on were not calling my personal cell phone, let alone sending me an email of properties or even a thank you for registering.

So I ask the question, “why force registration and not follow up?” My data gathered around the country over a period of about six months has astonished me, and possibly even you. Experience clearly shows the importance following up and having great systems in place in the way to grow your business and dominate as opposed to drowning in today’s market.

I’ll get to the statistics in a moment. First off, I was amazed that this project took me so long. After starting this project, I realized how many people do not force registration. I also realized how many people do not have websites. Sorry, I did not collect data on the number of websites I had to visit in order to register, however the number was at least 2 out of 3 who did not force registration. Continue reading this post


Posted by: Robert Worthington on July 13th, 2010 under Best Practices, HomeGain


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