Mitch Ribak of Tropical Realty of Suntree, Florida provides mid-year update
Mid Year Brevard County Real Estate Internet Marketing Numbers are in!
Well it’s been a crazy year so far here in Melbourne, Florida and my real estate agents have been as busy as ever. Even though the real estate market is terrible here in Brevard County, Florida, Tropical Realty of Suntree is holding its own and is neck and neck with two other companies for first place in total closed transactions.
As most you out there, I’m sure you are showing a ton of customers just to get one home buyer. They are certainly taking their time making their home buying decisions. Where are those old glory days?!
Since I’m always talking about Internet Marketing, Lead Capture and Lead Conversion, I figured I would share with you our stats for the first half of the year. There are two reasons I want to share this info.
Firstly, I am proud as a father of my Agents and my staff (my kids). They have worked their tails off this year to keep their careers in line. They don’t want to hear about a bad market, they are making the best out of it. In fact, we wrote 35 homes for sale contracts this month which is a new record since our opening in 2005!
Secondly, I want you all to see the possibilities of what happens when you really dedicate your business to Internet Marketing. And yes, HomeGain’s Buyerlink program is a big piece of our success. Gone are the days where I spend two hours each day managing my keywords. So thanks to my awesome Agents and thanks to HomeGain for having the BuyerLink program!
Ok so here is what we got:
- Total Agents – 23 (6 are new Agents within 4 months)
- Closed 173 Transactions as of June 30, 2008
- Total Leads Generated – 5236
- Average Closing Ratio of all Agents – 1 transaction out of 30.27 raw leads
- Average Closing Ratio of Agents with more than 6 months experience (17 Agents) – 1 transaction out of 24.78 raw leads
- Last Year Closing ratio for the office was 1 out of 45.
- This year 11 Agents have Closing ratios of better than 1 transaction out of 30 raw leads.
- This year 16 Agents have Closing ratios of better than 1 transaction out of 40 raw leads.
I’m very excited about how well my 1+ year Agents are performing. It’s pretty amazing for so many real estate agents in one office to be doing so well. One of our Agents is at 1 transaction out of 9.96 raw leads. Talk about amazing. She is working like crazy right now but between June and July she has 13 transactions closing and by the end of July will be at 25 transactions for the year.
Again, that is a great number considering our market. I have to believe that she is pretty close to the top in real estate transactions in the county.
All our real estate sales come from raw Internet Leads that we cultivate using our 100MPH Marketing Software. Our systems and training are available through the eHomes Realty Network.
Memberships will be available starting in mid July if anyone is interested. I have also had so many requests from Agents to review their Web sites so I have added, at least for a short time, a free website evaluation of how well your Web site is set up for lead capture.
As always, if anyone would like to talk about their Internet Program and would like some advice, I’m sort of known as being an open book these days. I guess that’s a good thing as long as you don’t work in Brevard County Florida!
Mitch Ribak is Broker/Owner of Tropical Realty of Suntree, Inc. in Florida.
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