The Silver Lining

Posted by: Peggy Boehm on October 29th, 2007

Realtor at a HouseThere are tons of media reports out there reporting on the real estate market in varying shades of mostly gray. You can’t log on to Inman News or Trulia and miss that it’s a little gloomy out there.

In fact, there are so many yard sale signs popping up on Zillow you almost can’t see the “homes for the ‘for sale’ signs”.

To their credit, Realtors® are adept at staying focused and getting the job done.

In fact, just the other day I heard from one of my long-time customers, Anthony Marguleas of Amalfi Estates in Los Angeles. Anthony deliberately surrounds himself with positive people and told me, “Business has been busy here and I just have to hustle a lot more. I am working to surround myself with positive people.”

That got me to thinking.

If you subscribe to and use daily affirmations, Anthony’s is a good one. These are challenging times but they can also be very rewarding times as we help our clients who need to transact negotiate a home sale or purchase.

Challenging times demand we go back to basics. Visit your former clients and re-contact everyone in your sphere of influence. Become an expert in a couple of neighborhoods. Give back to the community.

Now that you have perhaps a little more time, make that time productive by updating your marketing materials. Take the time to earn another designation. e-Pro is a good one. Expand your knowledge and update your license.

Interest rates per se are not the problem as they maintain just above 6 percent for 30-year fixed with a 1-year adjustable at 5.75% (bankrate.com). What is the problem is being able to match a motivated seller, who has a realistic expectation of what it takes to sell his home in terms of price and condition, with a motivated homebuyer.

That’s where Realtors® come in.

These are indeed challenging times and homebuyers and home sellers now, more than ever, really need a professional Realtor®.

Peggy Boehm is a licensed Realtor® in California and Washington real estate. She previously lived in Los Angeles, California, and is now based in the San Francisco Bay Area, California area.

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6 Comments on “The Silver Lining”

NikNik

Peggy,

I completely agree. If you have more time, get back to the basics….and improve upon them. The holiday season is the perfect time to connect with your community/neighborhood niche. Arrange a food drive or host a Santa Photo Day for your clients and their children. And I can’t think of a better time to start a niche blog highlighting these events and providing real estate tips to consumers. They have lots of questions….and as the real estate professional, you have answers they are looking for. Show them you’re their neighborhood expert who also gives back….and soon enough they’ll be choosing you time and again.

Nice post…and nicely designed blog.Have a spooktacular day.

NikNik

Sellmate

Hi Peggy,
This is why I suggest we have a blog category called “success stories.” Because many of us are indeed seeing tougher times our successes are that much sweeter and to be celebrated and shared.

Kelli

Hello.

I especially liked the suggestions about taking the time to sharpen your marketing edge, enhancing your knowledge base with new designations. These new more challenging times will create a ton more credibility for all agents… we can say we weathered the stormy market changes. Long term, it’s a great thing to be able to converse about, it makes us more credible and versatile agents.

Good luck everyone.
Kelli

Cathie

Peggy it is so true the key word is productive .. It is the time of the time of the year we are a bit slower and have the time to look back on the past year to see what we forgot to do to keep in touch with our past clients.I to believe the holidays are the best time to reconnect with past as well as new clients. Love the post…Made me think of what I have left to do before the new year.

Glenn

Peggy – Anthony is right you have to surround yourself with positive people and WE have to have positive attitudes as well. If you are not positive you will not last.

Real Estate Taxi

I completely agree with using daily affirmations, they put your brain in the right direction in the morning and throughout the day.

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