Join us for a FREE, exclusive phone event LIVE on Tuesday, December 8th for the chance to interact with an exceptional team of real estate experts.

Here is your chance to ask a panel of experts within the real estate community questions specific to your own business. You can send your questions in advance, and ask more questions during the call!

Topic: “Gearing Up for 2010 – What REALTORS® Need To Do Now”

When: Tuesday, December 8, 2009

Time: 9am – 10am Pacific / 12pm – 1pm Eastern

Cost: None

Meet The Experts:

Eric Pakulla, RE/MAX Advantage Realty, Maryland

Expert For: “Mastering Internet Lead Conversion”

Mr. Pakulla is a multi-million dollar producer with over 15 years of experience in real estate. The Eric Pakulla Team is ranked the #5 RE/MAX team in the entire United States. Pakulla has received the most coveted awards from RE/MAX International: The Diamond Club and Lifetime Achievement. Pakulla is an elite HomeGain Advisor, HomeGain Blogger, an AgentView member, and an AgentEvaluator Million Dollar Club member.

Chris Tesch, ABR, E-Pro, RE/MAX Bryan College Station, Texas

Expert For: “Propelling Business Through Technology”

Ms. Tesch has over 8 years in real estate and achieves over 60 transactions each year. Tesch earned the RE/MAX Platinum Club Award in 2008. She is a member of many organizations including the American Business Women’s Association (ABWA), Leading Women’s Express Network (LWEN) and Cyberstar Professional, an elite group of less than 200 professionals worldwide that use technology to its utmost. Tesch is a HomeGain member of BuyerLink, AgentView and AgentEvaluator.

Patrick Kitano, Domus Consulting Group and Transparent Real Estate Blog, California

Expert For: “Social Networking Best Practices”

Mr. Kitano is Co-Founder and Managing Principal of Domus Consulting Group, a management consulting firm working with real estate brokerages and Web 2.0 companies to develop technology marketing strategies, and with venture investors on new business models. Experienced in four competitive industries – films, investment banking, internet technology and real estate – Kitano excels at advising Realtors on best practices for success. Continue reading this post

I’m not sure if it’s the real estate downturn, but my phone has been blowing up with online advertising vendors lately.  I monitor my advertising revenue very closely, so I ask a lot of questions when talking with their salespeople.

Salespeople like to throw around big numbers to entice you to buy, so it’s important to ask for the proper metrics when analyzing different potential advertising sources.

Here’s a breakdown of what you should measure, and what to ask:

1) ROI (Return on Investment) is the bottom line number that you need to use after you have given an advertising source long enough to perform.

ROI is simply how much you’ve earned on an advertising source divided by how much you’ve spent.  So, if you’ve earned one $6000 commission from Website A, and spent $2000 advertising there, your ROI is 3:1.  You’ve earned $3 for every $1 you spent.  Most advertising sources won’t track their customers’ ROI because there are so many “real world” variables that can create different results for different buyers - predominantly how well each customer can convert.

2) Conversion Rate is the number of leads you get per click.

If you have different types of leads (contact requests, registrations, property info requests) then it’s best to track the bottom line conversion rate, and then crunch it down to conversion rate for each lead type.  So, if you get 100 visitors in one month from a traffic source, and you get 5 registrations, 2 contact requests, and 3 property info requests, then your conversion rates are as follows:

Continue reading this post

I’ve sold a ton of REOs (Real Estate Owned homes – foreclosures) to first-time homebuyers – many of whom I’ve met through HomeGain.com. Before we start looking at homes, I take time to meet with them and explain the entire process in as much detail as necessary. I hate surprises, and I’ve discovered buyers don’t like them either. I want my clients to fully understand the process so they know what to expect once we hit the streets.

In the process, I’ve discovered a sad truth. No amount of discussion or explanation ahead of time can adequately prepare prospective buyers for the process of trying to buy an REO in the current market.

I recently came across a video that so perfectly sums up the process of buying an REO – I decided I have to share it with you. As I watched it for the first time, I discovered I was unsure how to respond … should I laugh … or cry …

You decide.

For additional musings on REOs, also read:

1. Top 10 Things I HATE About REOs: AND 3 Startling Consequences
2. How To Buy An REO – Top 17 Questions Answered
3. Bank Tactics Causing Repeat Of Crash Conditions in San Francisco Bay Area

Thanks to San Diego Castle Realty and Kris Berg for producing the video!

Watch the video on YouTube

Happy 2nd anniversary to the HomeGain Real Estate Blog!

Over the past two years, the HomeGain Blog has won awards and been recognized by organizations including WebAwards (Web Marketing Association), FrogPond, Inman News, and World Wide Web Awards, as well as hundreds of supporting real estate bloggers, Realtors, real estate organizations and publications, and members of the press.

We’d like to thank everyone for their continued support, interaction and loyalty.

This is it! Last video from HomeGain Nation 2009 Live Real Estate Forum in San Francisco. And it’s a really good one, too!

This video features some of the best in the business for online marketing and social media experts –

• Jay Thompson, Thompson’s Realty, PhoenixRealEstateGuy.com
• Robert Hahn Robert Hahn, 7DS Associates, Notorious R.O.B.
• Patrick Kitano, Domus Consulting, Transparent Real Estate
• Joseph Ferrara, Sellsius Real Estate Blog

Louis Cammarosano, the General Manager at HomeGain, moderates this power group, who discuss marketing trends in the real estate industry.

What challenges are REALTORS are facing in today’s Internet space? Advertising trends through social media? Value of networking via micro-blogging tools? Of course they give insight and best practices for Facebook and Twitter and how to enhance the quality (or quantity) of your social media followers.

Watch the “Trends in Real Estate Marketing” Video

Watch more HomeGain Nation session videos

Also see more HomeGain Nation real estate videos on the HomeGain YouTube channel, on the HomeGain Nation Blog. and in the HomeGain Media Center.

Congratulations to Amanda MacLaughlin of RE/MAX Equity Group in Portland, Oregon for being the next $50 winner of the HomeGain Agent Appreciation contest!

A HomeGain member since 2007, Amanda has recently been inducted into the AgentEvaluator Silver Club for her real estate success with home buyers and sellers.

The 5 correct answers from the Spot the Difference HomeGain contest were:

1. The man on the right side is looking a different direction
2. The little girl on the right side of the photo has a pink coat versus blue coat
3. The blond lady is holding the gorilla in one photo but not the other
4. The emblem on the man’s hat in the front is different colors
5. There is a gorilla added into the middle of bottom photo

See the Week 2 Word Search Contest and Realtor Winner

See the Week 1 Trivia Contest and Realtor Winner

On Monday we will announce the final game!

We’ll announce the Grand Prize winner on Monday, November 2nd. Make sure you play each week to increase your chances of winning the Grand Prize!