One of the questions that I get from REALTORS all of the time while consulting is something like this…
‚ÄúDo I need to worry about ranking in Yahoo and MSN as well as Google?‚ÄĚ
‚ÄúHow much attention should I pay to Yahoo and¬† MSN?‚ÄĚ
While the questions vary slightly, the meaning is exactly the same. Each search engine is different. It is one thing to rank really well on one search engine. It is another thing entirely to rank on two (or more). In the past (before Bing and Yahoo announced that Bing would be powering Yahoo), the answer was splendidly easy. Just worry about Google. The rest do not matter. They simply do not have enough market share to matter.
But what about after Microsoft has spent over $100 million advertising Bing as the ‚Äúdecision engine‚ÄĚ? What about once Yahoo is powered by Bing? Will they have enough market share to matter then?
A couple of insights are helpful. The first of them is to know how to get a monthly snapshot of the search engine market share.
Here is a link to Comscore, which provides one of those monthly snapshots.
This is for the August market share figures. September’s figures will be out in a week or two. By watching these figures monthly, you can easily track what impact marketing, mergers and acquisitions, and marketing agreements have on the search engines’ market share.
The next thing to keep in mind is that Search Engine Market Share is made up of ALL of the search engines that are ‚Äúpowered by‚ÄĚ Google or Yahoo or whichever search engine you are considering. For example AOL (yes there are folks that still use them!) is ‚Äúpowered by Google.‚ÄĚ That counts as part of Google’s market share.
In my opinion, there may well at some point be a good reason to do search engine optimization for both Google and Bing once Bing is powering Yahoo. It probably is not right at first, because there will be many changes and you might as well wait and see how things work out.
That said, the way to know¬† WHEN is to watch the market share and see when that extra exposure is worth the effort to you as a REALTOR.