Marketing & Selling a Home with a “Diamond-Water Paradox” Mentality

Posted by: John Badalamenti on March 8th, 2010

The “Diamond-Water Paradox” is a basic, fundamental economic theory: Water is essential to life; diamonds aren’t, but because there is so much water available, consumers place much greater value on a diamond to a drop of water.

The same paradox can be applied to selling a home.diamond-home-marketability

When potential home buyers view homes these days they’re looking for that diamond (or, a “diamond in the ruff” to be exact).  And, just like diamonds with their detailed system of clarity (FL, VSI, SI, I, etc.), a home’s marketability may be characterized by three important details: Price (P)/Condition (C)/Location (L).

  • Above average landscaping & curb appeal (+C)
  • Kitchens and bathrooms that have been remodeled with the latest and greatest (+C)
  • Freshly painted rooms in neutral tones (+C)
  • A home that is clean and spotless (+C)
  • A home situated right next to a factory (-L)
  • Orange shag carpeting (-C)
  • A home’s price that is at the top-end of the market for similar homes in a given area (–P)
  • A home that has easy access to major highway and is also located in a community with very little noise & traffic (+L)
  • A home that’s priced at or slightly below market conditions (+P)
  • A home located in an area of superior job growth and stability (+L), etc, etc…

And, you can have the greatest home on the market, shows like a model, priced to sell today, but showing it is a real drag — 24 hours notice, listing agent must accompany all showings, owners are home, dog barking during the Buyer viewing, disregard all the clutter (have a nice trip/see you next fall) — homes that are difficult to show don’t get shown as much (or at all) and suffer the consequences.

So…this begs the question:

What are you going to do to make your home a diamond?

Will your home be viewed as just another home on the market, or worse (a glass of water) and get passed by, or will it be an above average home (a diamond)?

BE A DIAMOND. Diamonds are a girl’s (and boy’s ) best friend!



One Response on “Marketing & Selling a Home with a “Diamond-Water Paradox” Mentality”

Elizabeth Bolton, Cambridge Realtor

Nowadays it’s so much more important to be a polished gem. And you’re so right about access – if a home is hard to show it’s not going to sell as quickly or for as much – or at all at least on this go-round. Love the diamond-water paradox – it’s new to me.

Leave a Comment


For Real Estate Agents

Online Marekting Solutions

For Home Buyers and Sellers

e.g., 1250 S Main St, Burbank, CA or 91506
     Search Foreclosures    Search New Homes    Search Rentals    

Blog Categories

Blog Archives

Real Estate Blogs

Top Articles

Recent Comments

Guaranteed LeadsReferral Lead ProgramListings PackageVisits to your WebsiteFind REALTOR®Homes For SaleHome Values