Use HomeGain To Blog

HomeGain Launches the HomeGain Agent Blogging Network

Back in February, Brian Brady famously asked whether real estate agents should use HomeGain or blog.

We can file that one under no longer relevant questions.

Starting today, HomeGain real estate agents can now use HomeGain to blog!

Early this morning we launched a free consumer-facing blogging service for our hundreds of Source4Sellers customers.

The free, bundled Agent Blogs form a part of the HomeGain Blog and are also accessible through HomeGain’s free instant home valuation tool and from HomeGain.com.

HomeGain Source4Sellers agents Profiles and Blogs are featured exclusively in an ad-free environment.

Louis Cammarosano, General Manager of HomeGain, said of the announcement, “The Case Against Blogging has been settled out of court. We have learned through our own efforts that blogging can be a useful marketing tool.”

“Since the success of our agent customers is HomeGain’s mission, we wish to provide them with blogs of their own to supplement the visitors, phone calls, emails and leads that we send them,” Louis continued. “The Agent Blogs offer Source4Sellers real estate agents yet another contact point with potential home buyers and sellers and further lessens the reliance on the lead form as a way of attracting potential prospects.”

Max, the (sub) human face of HomeGain is on a safari holiday in the Volcano National Park in Rwanda visiting distant relatives.

“After what happened when we announced Agent Profiles,” continued Cammarosano, “we decided to play it safe. On the advice of Max’s personal veterinarian, Dr. Wolliz, we arranged to interrupt Max’s motor tour and to send him out of the country. We intend to notify Max of the creation of the HomeGain Agent Blogging Network when he returns, but only while under the observation of Dr. Wolliz.”

In the coming months we will be adding syndicated content to supplement our real estate agents’ blogging efforts.

Real estate professionals interested in joining the HomeGain Agent Blogging Network can claim their Agent Blog by clicking on the “Get Max Results” image to the right under “Product Spotlight”. read more

Posted by Louis Cammarosano on Apr 29, 2008 under HomeGain, Source4Sellers, Max

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Advice From The World's Foremost Authority On Blogging

Not! Does anyone want my advice on blogging? Ok, good, I’ll give you some advice: start by writing. It’s always best to start your blog by writing something.

Now you might ask—write about what?

And that would be a good question. Well, if you are a real estate agent you might want to write about real estate. That’s my first two pieces of advice—write, and write about real estate.

Seriously, if you are just starting or thinking about starting, there are a few things that might help. I will assume you’re an agent writing to consumers, and I will assume you’re not an experienced writer—otherwise you wouldn’t need my great advice. I write on several blogs, some related to the real estate industry and some related to consumers, but writing to consumers is the business end of blogging and it’s the main usefulness to you as an agent.

What are blogs good for?

They are good for informing consumers about your local market, about the real estate process in general, about market trends, about your services, about neighborhoods and listings and about how all this ties together.

You might want to develop a list of topics, such as: read more

Posted by Mike Farmer on Apr 29, 2008 under Blogging and Social Networking, Website Strategies

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National Mortgage Rates Report: April 29, 2008

No real change in my posture. I still believe that national mortgage rates have room to go lower in the next 30-90 days but I’m advising clients who are closing in less than 17 days to lock. All others can float.

Mortgage-backed securities traders have “baked in” a .25% rate cut from the Fed when they meet tomorrow. If Bernanke doesn’t cut, mortgage rates will jump quickly. This week is filled with economic data.

If the data are reported weaker than the estimates, we could see lower mortgage rates in the next week. The risk of that not happening, in this volatile market, is real so I’m sticking to the recommendation of locking your loans if you are closing before May 15.

Countrywide Financial reported a big loss from foreclosures while MasterCard reported huge profits. While MasterCard doesn’t actually issue the cards (they just make money from transactions), it shows that people are walking away from their mortgages and using credit cards more frequently. read more

Posted by Brian J. Brady on Apr 29, 2008 under Mortgage Rates Reports

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Real Estate Poll: RSS Feeds

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Posted by Jessica Gopalakrishnan on Apr 28, 2008 under Polls

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