Most of my business comes from the internet but I still cherish referrals. In my opinion they really are the best and most inexpensive leads. If you look most markets you will probably notice that the Realtors who focuses on referrals are usually the largest producers. These leads generally don’t come in vast quantities like internet leads but the quality is much better.
Here are 5 tips to help get more referrals:
1) Satisfied Customers
You won’t get too many referrals if you don’t provide good service. Clients who are happy with your service are more likely to refer people to you. Keep your name in front of your past customers consistently. They will forget about you if you don’t touch them often enough. Unfortunately, I have found this out the hard way.
Do you spend time at networking events? This can be a successful way to generate referral business. People do business with people they know and like. It is not uncommon to see several Realtors at networking meetings. Make networking fun and not a chore. If you get some business out of it that is great, if not at least you had a good time.
How about getting referrals from an appraiser, interior designer, painter or handyman? These can be great sources for referrals. Buy these people lunch, give them gift cards or provide something else of value. Let them know that you are looking for referrals.
4) Don’t Be Frightened
Don’t be frightened to ask for referrals. You should not be ashamed to ask for them. Instead of asking, “Do you know anyone else who could use my services?” ask, “Who do you know who could use my services?”
5) Closing Gifts
This may be the last thing your client remembers about the transaction. A great closing gift could produce a few extra referrals every year. You may want to deliver the closing gift a week or two after the closing. This way you can check on your clients and make sure everything is hunky dory. They will most likely remember this and they will feel that you went that extra mile for them.
Check out HomeGain’s lead referral program, AgentEvaluator.