A large part of a real estate agentâ€™s success is being likable. We all prefer to work with people we like. The same applies to selecting a real estate agent.
Met in person, itâ€™s easy to assess an agentâ€™s personality right away. But business over the Internet may not always be so simple. Writing styles donâ€™t always translate â€“ it could be too dry, too silly, too short or too casual. Plus, not all agents are aware of Internet best practices. An agent might email too often, not reply fast enough or come across too short. A website might have an unclear font, unattractive colors or show too many photos.
All this speaks to the agentâ€™s personality. Itâ€™s an interpretation of who you are and what you can do for your client.
One HomeGain agent, Brian Block, has found a mix of online marketing tools where he can efficiently and effectively show his personality, and communicate via the Internet to the degree where he can convert online prospects into clients â€“ resulting in over 70% of his business.
His success with online business wasnâ€™t overnight. It took time to get the right balance and the know-how. For instance, Brianâ€™s real estate blog, VirginiaRealEstateNews.net, now receives an average of 300 visitors per day, but it used to get 300 for the entire month.
Brian stated, â€śThe more I write, the more Iâ€™m out there for people to find me.â€ť
â€śPeople I meet with after theyâ€™ve seen my blog have already gotten to know my personality, my philosophy, my business, my processes. So not only are they well-informed and educated about getting started, but they feel a connection to me and arenâ€™t meeting with other agents.â€ť
He was recently interviewed by CBS News in a segment titled, â€śAll Aboard the Foreclosure Busâ€ť. A reporter read an article that he wrote on his blog about foreclosures and invited him to be a part of their segment. This is further proof that Brianâ€™s online communication methods are working well!
As a HomeGain AgentEvaluator agent since 2006, Brian is able to show his personality in his proposals that he sends to potential clients.
â€śHomeGain offers a great marketing system,â€ť said Brian. â€śI have created a few proposals in which I describe my business, balancing professionalism with personality. Iâ€™ve adjusted and improved my proposal templates so that now I see a good response rate. I currently have a few buyers Iâ€™m working with as a result!â€ť
Brian also has multiple tiers of emails set up to communicate with clients and prospective clients. He keeps a database of emails and manages them closely. One of his regular emails is a daily update of homes for sale. See his lead capture web page at www.SearchHomesbyEmail.com.
Visit Brianâ€™s website at www.BrianBlock.com to learn by example for how you can improve the way you show your personality online.
You can also visit Brianâ€™s new HomeGain Agent Blog.
Learn how you get started with your own HomeGain Agent Blog, send out drip marketing emails, and better communicate with potential clients at HomeGain.com!