I‚Äôve personally taken the time to register around the country for the sole purpose of having a great email drip campaign to convert leads into appointments and appointments into pay checks. Ironically, I‚Äôve accidentally noticed that many of the websites I have registered on were not calling my personal cell phone, let alone sending me an email of properties or even a thank you for registering.
So I ask the question, ‚Äúwhy force registration and not follow up?‚ÄĚ My data gathered around the country over a period of about six months has astonished me, and possibly even you. Experience clearly shows the importance following up and having great systems in place in the way to grow your business and dominate as opposed to drowning in today‚Äôs market.
I‚Äôll get to the statistics in a moment. First off, I was amazed that this project took me so long. After starting this project, I realized how many people do not force registration. I also realized how many people do not have websites. Sorry, I did not collect data on the number of websites I had to visit in order to register, however the number was at least 2 out of 3 who did not force registration.
You want stats! Are you into mathematical facts that grow or drown your business? If you‚Äôre a communist please do not read any further as this blog post does not apply to you, since the content below is about profit.
I registered on exactly 100 websites. Remember, the purpose of this was to get the best email drip campaign around that also forces registration. Only 64 people had an auto responder setup thanking me for registering on their website. Out of the 64 auto responders, 19 sent an additional follow up email. Out of the 19, five people continued emailing follow up messages on a regular basis. I must say there is a company in Melbourne, Florida that takes the trophy as they sent me the most listings as well as follow up messages. I did get a bit sick of the daily updates on listings, so I thought every four days would be suitable.
I must say that there are probably many flaws in my data. I could have picked all the wrong websites on the first page of Google so my data may not be totally accurate. However, the point is I registered on 100 websites to get the best drip emails and realized 80% of Realtors were not following up at all. Wow! If you get a lead, make sure you have good systems in place that can automate the process and convert those leads to pay checks.
If you‚Äôre wondering how to grow your profits in your business, simply pick up a copy of Mitch Ribak‚Äôs 100 MPH Marketing book. I have a real estate webmasters website and I thought that Mitch Ribak of Melbourne wins the leads to pay checks contest; at least he did in my opinion.
How can you change your systems to grow your business? What are your thoughts on the data? The internet may not be as competitive as we might think‚Ä¶I know, I know, unless you‚Äôre in Austin. (wink) Is lead conversion the new SEO? Do you have the total package? Is your business firing on all cylinders?