As HomeGain enters to the Web 2.0 world people have been asking ‚ÄúWhat took you so long?‚ÄĚ
The simple answer is we believe a business is run first and foremost on satisfying the needs of your customer base and making sure you provide an enjoyable and challenging work environment for your employees.
These two goals come first. Creating buzz is secondary.
HomeGain recently created the HomeGain Agent Blogging Network that gives our AgentView¬†customers free blogs. We did this not to create buzz (although we did generate a fair amount) but rather due to customer demand for such a product.
We aim to meet the needs of our customers. Our customer is the real estate professional. Wherever we have real estate professionals as our customers, we feature them prominently in an ad free environment.
We promote the value of working with a Realtor on our web site.
HomeGain employees, including myself, speak to real estate professionals every day. We want to know how they are doing, what their markets are like and in general how we can improve our products and services to make them more successful.
‚ÄúOn any given day, the Account Management and Training teams reach out to more than 300 of our customers,‚ÄĚ says Matt Malmgren, Senior Manager of Client Services.
‚ÄúThis is time spent educating our customers on not only how to be successful with HomeGain, but with Real Estate in general. On these calls, we‚Äôll discuss everything from follow up strategies for dealing with today‚Äôs online consumer to what it takes to have an effective website. Keeping our customers successful and transacting is our priority.‚ÄĚ
HomeGain is not interested in creating cool features to drive page views so we can sell advertising.
We want HomeGain.com visitors to connect with Realtors. We want HomeGain.com visitors to fall in love with our Realtor customers, not our web site features.
We think with our Agent Blogging Network, we have found a way to make Web 2.0 advance that goal.