This is my first blog post as a contributor on the Home Gain Blog. I appreciate the opportunity
to join the ranks of some of top-notch writers in the real estate industry.
I will admit it… I’m an Apple junkie. I drink the kool-aid and I drink it often. I’m one of those guys that clear my calendar for all the apple press events. I get excited every time I see my friend Steve Jobs walk out on stage with his black t-shirt and jeans.
When Apple announced the iPad I knew it was going revolutionize the tablet market. Of course I had it on pre-order and I rushed home from showing houses that Saturday afternoon to find it sitting nicely on my front porch (thanks FedEx). Of course, sitting on the couch playing with iPad was fun, but I wanted to get out and show it off! So, I whipped it out at my local Starbucks that week. I cannot tell you how many times I’ve been interrupted as people stop to ask me “What is that?”, “Is that the new iPad?”, or “How are you liking that iPad?” This one tech gadget is a people magnet!
Each one of these conversations is an opportunity for me to share how I use it and incorporate it into my real estate business. Spending a lot of my time working on my real estate website, I love having my iPad with me at all times for a quick login to work my incoming leads. It’s also a great tool to use during a listing presentation… showing homeowners what exactly we can do to best market their home. I use the Keynote application to walk homeowners through our marketing process and visually show them some of our marketing pieces. It’s also nice to pull up existing homes for sale in their neighborhood with the Realtor.com iPhone app. Clients are quick to realize that we do things differently.
This little fact alone is a good reason for me to buy an iPad. It really depends on your community, but here on the westside of Indianapolis I think I’ve only seen another iPad “out in the wild” a hand-full of times. This gives me a unique opportunity to share it with people for the first time.
Considering many agents spend hundreds & sometimes thousands of dollars just trying to get people to remember their name/picture when it comes time to list their homes for sale… this one gadget has made me more memorable and actually allowed people to have an experience. Do you remember the first time you used an iPod or a cool new piece of technology? I do. I’m able to bring that memory to people by simply enjoying my iPad. (and a coffee!)