There has been a lot of discussion regarding the place of the ‚Äúvendor‚ÄĚ in Realtors‚Äô marketing plans.
‚ÄúTo what extent is the third party site actually promoting themselves or are they honestly trying to facilitate the connection between client and REALTOR in the most expeditious way possible?…. It is possible IMO for a third party company to create advertising solutions that help REALTORS market homes in a way that spends less time marketing them and more time promoting the REALTOR. When you factor this criteria in, HomeGain quickly moves into spot Number 2 in terms of being a REALTOR friendly enterprise.‚Äú
The number one spot, according to Mr. Blackwell, of course belongs to services like Eric‚Äôs who build REALTOR‚Äôs marketing platforms directly for them.
What Mr. Blackwell is getting at in his article is that HomeGain, unlike some other vendors, exists solely to serve the REALTOR. HomeGain‚Äôs success is tied directly to the success of HomeGain‚Äôs REALTOR customers.
HomeGain is not conflicted by the need to satisfy third party advertisers. The message we relay to our REALTOR customers is ‚ÄúIt is your show, we bring the audience.‚ÄĚ