HomeGain Identifies Real Estate Agents’ Top Marketing Practices and Preferences

Posted by: Louis Cammarosano on May 18th, 2011

Recent HomeGain surveys reveal the top marketing practices and preferences of real estate professionals in 2010- 2011; Referrals ranked number one; Real estate professionals preferred marketing via open houses and postcards/mailings vs. social media; blogging as a marketing preference wanes.

Emeryville, CA – May 19, 2011 – HomeGain®, a leading website that connects real estate agents with home buyers and sellers, today announced the results of its Real Estate Professionals Marketing Practices and Preferences survey, reflecting the cumulative data from HomeGain’s May and August 2010, and April 2011 surveys.

Based on responses from over 700 real estate agents and brokers nationwide, referrals ranked the number one marketing preference among real estate professionals for acquiring new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Referrals also ranked number one in the February 2010 HomeGain Real Estate Professionals Marketing Practices and Preferences Surveys.

Leads from brokers and events (including open houses) ranked second and third, respectively, as most effective marketing strategies, replacing featured listings and email campaigns as indicated in the February 2010 HomeGain survey.

Postcards and mailers were bumped down from fourth in the February 2010 survey to sixth. Print ads fell from 10th in the February survey to 11th.
The most recent results show a substantial decline in agents’ marketing preferences for blogging (moving from fifth to thirteenth since February 2010), as well as a slight decrease in preference for social media.

“It comes as no surprise that real estate professionals once again noted that referrals are the most effective and most preferred form of marketing” said Louis Cammarosano, General Manager of HomeGain. “It is surprising, however, that social media and blogging as marketing strategies lost some favor with real estate professionals over the past year.”

Top Effective Marketing Strategies for Real Estate Professionals:

(Cumulative Averages, 1=least likely to use/10=most likely to use)

Top Marketing Objectives for Real Estate Professionals

(Cumulative Averages, 1=least likely to use/10=most likely to use)

Surveyed agents indicated that they will continue to focus on referrals as their leading marketing strategy for the remainder of 2011, followed by holding events and receiving leads from their brokers.

Louis Cammarosano
About HomeGain

HomeGain is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Since 1999 REALTORS® have used HomeGain’s real estate marketing programs to connect with consumers, promote their services and grow their business. HomeGain.com has been a top visited real estate website since 1999. HomeGain is your real estate connection.

Louis Cammarosano
510-594-4121 Office



12 Comments on “HomeGain Identifies Real Estate Agents’ Top Marketing Practices and Preferences”

Eugene Oregon Real Estate

for anyone out there I think this is one of best ways to drive traffic to your site.

Lawrence Sanek

Very intereting results. This should help those that are confused as to what some of the better ways are to get customers.

Vince Golder

This survey supports what I have been stating for the last 10 years, that dollar for dollar, word of mouth will out perform any other marketing method for lead generation at nil / low cost.

Approx. 80% of small companies get 70% of their business through word of mouth, but 95% of companies only get 40% of the referrals they should be getting.

I have no connection with Home Gain what so ever, but it looks to offer estate agents a great programme for maximising their referred business.

Best regards,

Vince Golder
Goldnet Referral Marketing

Bob McTague

I feel that referrals should be a vital role in every real estate business. I am not surprised by the low ranking of lead generation (pay per click) and blogging… These activities require money and consistency. Most agents do not see the long term investment of these activities… that is why a select few really succeed at those marketing activities.

new home builder virginia

A good number of property management software systems out there give you the option to build a slick, fully functional web site that integrates directly with their software.
Tracking is becoming so important of late, we feel using letting software is key if you want to maintain good solid conversion records. I agree that lead handling can be one of the most overlooked management aspects. So many potential leases are lost because a phone call goes unanswered… that’s an expensive phone call to miss. With more and more people every day going to the internet to look for properties, integration of web services with your property management software will be the difference between surviving and thriving. Nice information.

Eugene Real Estate

I am finding more and more clients on line. It is the top lead source for me.

Dave Duncan

This figures and notes can serve as guide for those real estate professionals who are interested to further their efforts in their attempt to make it big in this industry. While there may be plenty of property management software systems available at present, nothing can still surpass the physical efforts when it comes to getting clients.

Rob Viglione

My personal social media investment is skyrocketing: time spent on blogs, writing articles/posts, commenting, twitter, facebook, etc. and I’ve recently starting thinking about cost vs. benefit, and return on investment. Even this comment is taking 5 min of my time!

Has anyone seen analysis on ROI for social media?

Real Estate Investment Trust

Word of mouth is crucial to successful business, thanks for posting!

Thomas Snyder

It is worth the time to take a look and consider the contents of this post. Indeed, great efforts will work wonders in gaining the lead benefits real estate marketing can provide.

Keiko Barreto | Elgin Homes for Sale

Referrals and the use of the internet is two of the most effective marketing strategies in real estate business. Social networking site made it more easier to connect with people and potential buyers.

Real Estate website

Social marketing is the best media to make customers easily. New trend, huge amount of targeted customers..so it’s really good..

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