Home sellers are more than twice as likely to sell their homes using a REALTOR® than going FSBO. Seventy-three percent of homeowners using a HomeGain agent had their homes sold vs. 62 percent who used a non-HomeGain agent and vs. 30 percent who went FSBO.
HomeGain surveyed over 400 homeowners asking whether they used a REALTOR® to sell their home or whether they attempted to sell it themselves. Seventy-nine percent said they used a REALTOR® to sell their home and 21 percent said they tried to sell their home on their own.
Sixty-six percent of home owners that used a REALTOR® to sell their home were successful vs. 30 percent of FSBO’s, reflecting a 120 percent higher closing rate for those home sellers using a REALTOR®.
Eighty-five percent of homeowners that used a REALTOR® to try and sell their home said they would use a REALTOR® again for their real estate needs.
Eighty-nine percent of home owners who sold their home using a REALTOR® said they would use a REALTOR® again.
Ninety percent of FSBOs who managed to sell their home on their own said they would try and sell their home on their own again.
“The value of a REALTOR® in a real estate transaction is made strikingly apparent in our 2012 FSBO vs. REALTOR® survey of home sellers. A qualified REALTOR® understands the dynamics of the market and can better assist home sellers in the pricing and preparation of their homes for sale,” said Louis Cammarosano, General Manager of HomeGain.
Twenty-two percent of FSBOs eventually decided to enlist the aid of a REALTOR® to help sell their home. Fifty-five percent of unsuccessful FSBO homeowners who enlisted the the aid of a REALTOR were able to sell their home.
Homeowners who used a HomeGain agent to sell their home had a success rate of 73 percent. Homeowners who did not use a HomeGain agent had a success rate of 62 percent. Homeowners who sold their home without the assistance of a REALTOR had a success rate of 30 percent.
Ninety percent of homeowners who successfully sold their home with a HomeGain agent said they would use a HomeGain agent again.
The survey was conducted from July 31 – August 10, 2012.
See the results of HomeGain’s 2011 FSBO vs. REALTOR Survey.
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