Home sellers are more than twice as likely to sell their homes using a REALTOR® than going FSBO. Seventy-three percent of homeowners using a HomeGain agent had their homes sold vs. 62 percent who used a non-HomeGain agent and vs. 30 percent who went FSBO.
HomeGain surveyed over 400 homeowners asking whether they used a REALTOR® to sell their home or whether they attempted to sell it themselves. Seventy-nine percent said they used a REALTOR® to sell their home and 21 percent said they tried to sell their home on their own.
Sixty-six percent of home owners that used a REALTOR® to sell their home were successful vs. 30 percent of FSBO’s, reflecting a 120 percent higher closing rate for those home sellers using a REALTOR®.
Eighty-five percent of homeowners that used a REALTOR® to try and sell their home said they would use a REALTOR® again for their real estate needs.
Eighty-nine percent of home owners who sold their home using a REALTOR® said they would use a REALTOR® again.
Ninety percent of FSBOs who managed to sell their home on their own said they would try and sell their home on their own again.
“The value of a REALTOR® in a real estate transaction is made strikingly apparent in our 2012 FSBO vs. REALTOR® survey of home sellers. A qualified REALTOR® understands the dynamics of the market and can better assist home sellers in the pricing and preparation of their homes for sale,” said Louis Cammarosano, General Manager of HomeGain.
Twenty-two percent of FSBOs eventually decided to enlist the aid of a REALTOR® to help sell their home. Fifty-five percent of unsuccessful FSBO homeowners who enlisted the the aid of a REALTOR were able to sell their home.
Homeowners who used a HomeGain agent to sell their home had a success rate of 73 percent. Homeowners who did not use a HomeGain agent had a success rate of 62 percent. Homeowners who sold their home without the assistance of a REALTOR had a success rate of 30 percent.
Ninety percent of homeowners who successfully sold their home with a HomeGain agent said they would use a HomeGain agent again.
The survey was conducted from July 31 – August 10, 2012.
See the results of HomeGain’s 2011 FSBO vs. REALTOR Survey.
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I do not understand why the FSBO myth continues. I appreciate the study beacuse Realtors need information like this to share with the consumers. I think the most suprising difference would be in price. I suspect that Realtor homes would sell for more money than an FSBO. It would be a difficult but interesting study.
August 29th, 2012 at 9:47 pm
I liked it. Thanks for sharing with us.!!
September 7th, 2012 at 11:01 pm
Home owners do not be fooled by this article. Selling your property with out a Realtor is difficult, but not taking action in your own sale can leave you hanging in the market just as long. Most real estate agents are not trained in the two important fields that turn your home into a marketable product. Home Staging/ Re-design and Photography. If you want your home to sell fast do not allow your Realtor to handle the portions of the sale that he/she is not trained to do. Thanks.
December 19th, 2012 at 7:41 pm