I’m an early adopter with all things technology and as an early adopter, I’m keenly aware that there are pros and cons to buying in early. I’m ok with that. Technology changes rapidly and those of us that are early adopters buy the new technology as it comes out. The latest and greatest as they say.
Real estate marketing, however, has not changed too much for most agents. We all take photos, we all list in the local MLS system(s) and we all try to get the best price we can for each and every new listing we take. After all, it’s the price as it relates to condition and location combined with the photos that attract buyers and beget sales. Right? I think that’s true, but I think we need more, better marketing, in light of the fact that traditional resale homes are having to compete directly against somewhat comparable short sales and foreclosures that have spread like a virus across the real estate landscape.
I don’t think photos are enough. In this market, I think we have to make a more compelling case that are listings are better – worth more than the foreclosures and short sales down the street. I think we need video. I don’t mean panning still images set to some cheesy music either. I’m talking about videos that make your listings (and maybe even you) look fantastic. Here’s a video from some guys in Australia that have taken video over the top!
Pictures are great. I use a DSLR and accompanying equipment from lighting to lenses, etc…to make sure the photos look great, but it still doesn’t seem to be enough and that gets me back to being an early adopter. My new DSLR shoots video – uber high quality video so now real estate agents with any of the newest generation of DSLR cameras from Nikon or Canon can shoot great videos of their listings. Here are 2 of mine. They aren’t as good of a production as the one above, but I shot them myself. I still have to improve on the narration, but so what? They’re fantastic, clients love them, they tell a story that can’t be told with pictures alone and I think they can get more listings!
A listing at 110 Dove Ct. In Roswell:
1865 Bethany Way
Until the last 2 years or so, video software and cameras that were high enough quality were really out of the reach of most real estate agents and real estate photographers making the cost and time to shoot a video outside of the realm of reality. Times (and technology) have changed and I think it’s time we fully embrace video as a viable marketing tool for us in the real estate profession.
If you don’t someone near you will…