How effective are the different marketing options out there for you as a Realtor? What are other Realtors doing that you aren’t…but should be?
Thanks to over 1,300 real estate agents and brokers who completed the HomeGain Realtor Marketing Survey in December 2009 and March 2010, the results are in! HomeGain today announced the survey results for the top most effective marketing methods of Realtors® in a national press release today.
Top 10 Effective Marketing Strategies for Realtors*:
- Referrals (Scored 8.7 out of a possible 10)
- Featured Listings (4.8)
- Email Campaigns (4.7)
- Postcards/Mailers (4.6)
- Blogging (4.1)
- Online Lead Generation Services (4.0)
- Facebook (4.0)
- LinkedIn (3.6)
- Outdoor Ads (3.6)
- Print Ads (3.6)
* (Cumulative Average Scores, 1 = Least Effective /10 = Most Effective)
On the survey Realtors indicated that they think getting referrals is the most effective strategy to acquire new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Surveyed agents indicated that they will continue to focus on referrals as their leading marketing strategy in 2010.
Featured listings (4.8 effectiveness score) and email campaigns (4.7) were considered the next most effective marketing strategies.
Although Realtors did not indicate Facebook as a top 5 most effective marketing method (scored at 4.9), surveyed agents indicated that they will increase their use of it in their marketing plans in 2010.
2010 Marketing Goals
The survey also shows that in 2010, real estate agents plan to continue to focus on referrals (8.9 score most likely to use), email campaigns (5.7) and featured listings (5.2). They indicated that they will be less likely to invest their marketing dollars and time on Twitter (3.4), outdoor advertising (2.7), banner ads (2.5), pay per click advertising (2.5) and MySpace (2.5).
Top 10 Marketing Objectives for Realtors in 2010**:
1. Referrals (8.9)
2. Email Campaigns (5.7)
3. Postcards/Mailers (5.4)
4. Featured Listings (5.2)
5. Facebook (4.9)
6. Online Lead Generation (4.0)
7. Print Ads (4.3)
8. Blogging (4.2)
9. LinkedIn (4.1)
10. YouTube (3.5)
**(Cumulative Averages, 1 = Least Likely to Use / 10 = Most Likely to Use)
HomeGain conducts regular surveys of Realtors, including the HomeGain Home Improvement Survey and the quarterly HomeGain Home Prices Survey. The 2010 1st quarter HomeGain Home Prices Survey results will be announced in two weeks.
HomeGain’s AgentView online marketing program provides real estate agents with several of the top 10 most effective marketing practices for reaching potential new home buyers and sellers in an all-in-one, exclusive and ad-free platform.